The World Famous SMB Consulting Blog
Personalized Sales Letters Get Results – Increased Response and Conversion Rates
If you have been around Direct Marketing or Internet Marketing for any time at all you have probably already heard how personalizing your sales message can increase your response rates and conversion rates. One simple way to personalize your sales message is to use...
Importance of Direct Email Marketing!
One of the most popular and cost effective strategy of internet marketing is direct email marketing. With instant feedback from your customers, you are able to frequently monitor your web site's performance too. If you are into an online business, then your quest for...
Video: Using Summize as a Research Tool
I thought I'd toss together a quick video on using Summize as a research tool as it came in handy when compiling the Personalization Precept. I hope you enjoy the video and share your comments once you've scoped it out.
EMarketing Tips – Personalization
Personalizing your emarketing items, such as newsletters, broadcasts, etc. is not new; most people who use email regularly are used to seeing their first names in email subject lines or within an email newsletter. And, if you regularly send out emails to your...
Online Business Facts – Building Interactivity and Personalization to Your Internet Business Website
When you have signed up as an online affiliate with a merchant, you know that your next action is to start promoting the affiliate product. The promotion campaign is done by driving traffic to your affiliate web page. When you have worked hard to drive traffic to your...
Personalization Boosts Direct Mail Response Rates (and Sales) with Letters, Postcards – Self-Mailers
Seven in ten consumers want you to personalize the direct mail you send them. Are you giving them what they want? According to Cap Ventures’ 2003 study of personalization, more than 69% of consumers prefer highly personalized direct mail offers over non-personalized...
Direct Mail Personalization
An interesting article I found while browsing Ezinearticles.com earlier: A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed...
Personalization Precept – Now Live!
It turns out that the burning of the midnight oil led me to complete "The Personalization Precept" project a full day ahead of schedule. If you're interested in obtaining a complementary copy of the report, please visit http://PersonalizationPrecept.com right away...
Personalization Precept Update #2
I have more or less finished the core of the Personalization Precept report and have begun to outline the campaign sequences for it. The official release date is still Friday, August 8, 2008, and I believe this will be a report that direct response marketers are...
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