The World Famous SMB Consulting Blog
11/29 Radio Show Preview: Rand Fishkin
This Thursday, Rand Fishkin, CEO of SEOmoz.org, will be my guest on the Bauer Pauer Hauer. As most of you already know, search engine optimization is one of the hottest marketing techniques out there today. Whereas old school advertising and interruptive marketing...
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Maximizing Success–Day 1 Report
Thanks to Debbie Allen's "shameless promotion" on my radio show last Thursday, I've had the privilege to attend her "Maximizing Success" seminar in Sedona, Arizona this weekend. The seminar runs three days (Friday-Sunday, November 9-11), but I'm leaving after...
Radio Show Preview: Value Definition & ROI
Date: October 25, 2007 Episode Title: Defining Value & ROI Guest: Michael Nick, Author of “ROI Selling” and “Why Johnny Can’t Sell”Expressing value in your sales and marketing messages can be a huge challenge for many organizations. More often than not, our own...
Radio Show Preview: Accelerating the Sales Process
Increasing sales is a goal of just about every single company out there today but far too many don’t know how to grow their sales effectively.My guest 10/18/07, Michael Boylan, author of "Accelerants" and "The Power to Get In," will share ways you can grow your...
Book Review: Conversation Marketing
Author: Ian Lurie Approaching prospects and customers as if you're just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That's the basic premise of the book, and I found it to...
Radio Show Preview: Free Publicity Tips
This Thursday (October 11, 2007) @ 2 PM ET Marcia Yudkin, author of "6 Steps to Free Publicity" will join me on The Bauer Pauer Hauer. Here are some things you'll learn from the show:What publicity can do for your business.The dos and don'ts of dealing with reporters,...
Book Review: The Ultimate Sales Machine
Author: Chet Holmes First off, this is a fantastic book for anyone involved in the marketing of a business; not just salespeople. Chet Holmes does a great job connecting the strategic aspects of business with the sales and marketing functions to the point it would be...
Bauer Pauer Hauer Show #1 Recap: Hot Button Marketing
Guest: Barry Feig Topic: Hot Button Marketing Radio show number one is in the books, and I feel pretty good about how everything went. At first, I was very nervous but that quickly dissipated and the show took on much more of a telephone conversation that everyone got...
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