The World Famous SMB Consulting Blog
Seriously Kule Color Tools
I found this over on the Duct Tape Marketing Blog:Adobe Labs released a very fun and useful tool for anyone that would like to learn about combining colors or creating what they call color themes. The tool is called kuler. (Requires the latest Flash player to view)...
How to Beat Google (Part 1)
by Rich SkrentaOur entire industry is scared witless by Google's dominance in search and advertising. Microsoft and Yahoo have been unsuccessful at staunching the bleeding of their search market share. VCs parrot the Google PR FUD machine that you need giant...
Good is not almost as good as great
By Seth Godin I went to trade in my car Jay Porter Prius for an updated Prius today. Well, I meant to do that, but I walked out instead. I arrive at Westchester Toyota and pass two or three salespeople loitering outside. Inside, there were two or three more, sitting...
The realistic entrepreneur's guide to venture capital
By Seth Godin Optimism is a key to success, but it doesn't necessarily work so well when it comes to VC. Because this is a cottage industry with thousands of players, all with different objectives, it's very easy to keep knocking on doors, just waiting to find the...
The 10 New Rules of Branding
By Derrick Daye on Walmart 1) Brands that influence culture sell more; culture is the new catalyst for growth.Look at Google. They are changing the way we behave online. Nike is a brand that has become a part of all culture. If you get into that split screen, you...
Top 10 Reasons Strategic Planning Meetings Fail – From Your Strategic Thinking Business Coach
by Glenn EbersoleStrategic planning is an awesome and powerful process that sometimes gets a bad rap because of some bad experiences people have had when engaging in some form of strategic planning meetings. Many times the combination of personal agendas, absence of...
Science Daily Week: Which is more effective: bonuses or raises?
By GuyKawasaki I recently learned about Science Daily. It is a treasure chest of interesting studies that has implications on business practices. I’ve collected so much material from it that this is going to be “Science Daily Week” in my blog. For example, have you...
What Do I Get?
By Seth Godin Most marketing (and most business) is usually like this: Do this and get that. Figure out what you want, figure out what you need to do to get it, and go do it. I was thinking about the way my Dad does business the other day. He's been a successful...
Stay Out of the Bad Part of Town
by John Jantsch (Duct Tape Marketing)Did your parents ever warn you about "the bad part of town?" Well, the web has those places too. A lot of people understand that links back to a web site can help a web site get better rankings in the search engines. Problem is,...
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