The World Famous SMB Consulting Blog
Branding: The Power of Word of Mouth
By Derrick Daye on HallmarkIn his book, Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Adam Morgan indicates that people enthusiastically share information for one of four reasons: (1) bragging rights, (2) product enthusiasm, (3)...
Planning And Starting An Online Business
You will find that the basics and logic of business remain the same, regardless of whether it is an online business or offline. The difference lies in the fact that, to run an online business successfully, you will need to know the fundamentals of any business and...
Five Reasons For Small Business Owners To Blog
By Anita Campbell on Small Business Advice Why do small business owners write on blogs? With millions of people worldwide doing it, blogging has become a major phenomenon of our time. (If you arrived here through a search engine and do not know what a blog is, well,...
Bravo To USATODAY
By Michael Arrington on USATODAY USATODAY relaunched its website yesterday with a parade of new features that will add a significant social layer to the site that wasn’t there before. The website is no longer a simple hose spouting news at readers. It has become a...
Are You Linkbaiting The Right Audience
Jan. 29, 2007 at 1:09pm Eastern by Eric WardLast summer, I was asked for my personal definition of the term "linkbait." In a column titled Link Bait Kool-Aid, I wrote that linkbait was "more or less anything you create anywhere on the web that inspires other people to...
Impending risks go on the front burner
Leon GettlerFebruary 24, 2007LAST September, consulting firm Accenture released a global survey that had a big surprise. Despite a stable global economy, booming markets and solid growth prospects, executives in North America, Europe and Asia now regard risk...
Don't know what you want? A picture paints a thousand words
By Pam If anyone out there is trying to create a vision of your ideal life or business and is tired of staring into a devastatingly blank computer screen or pad of paper, I encourage you to shift directions and think visual! In this month's ezine, I describe a number...
Don't make a speech. Put on a show.
By Garr "Don't make a speech," says Paul Arden, "put on a show." Paul Arden is author of It's Not How Good You Are, Its How Good You Want to Be. Arden's little book is not long on expanded content, but it's a very visual book and for most who read it, it's quite...
Ten Ways to Botch the New Employee Orientation
By Michael Wade Let seniority, not speaking ability or knowledge of the organization, be the main criterion for selection of the session's speaker. That way, the new employees can get a clear look at what prolonged exposure to your workplace can do to what was once a...
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