The World Famous SMB Consulting Blog
The Secrets of Selling
BY STEVE COHNSaturday, March 3, 2007 12:01 a.m. EST 1. "Understanding Media" by Marshall McLuhan (MIT Press, 1964). I have no idea who might be the smartest human ever, but the most brilliant marketing mind of all belonged to Marshall McLuhan. "Understanding Media" is...
Good Cloaking, Evil Cloaking & Detection
Is cloaking evil? It's one of the most heavily debated topics in the SEO industry -- and people often can't even agree on what defines cloaking. In this column, I wanted to look at an example of what even the search engines might consider "good" cloaking, the...
Low-Cost Way to Hire and Train Employees
By Anita Campbell on HR Using non-profit employment-related organizations in your community can be a low-cost way to hire and train employees, and even provide benefits for them. The Hitachi Foundation has issued “A Pocket Guide for Business Leaders.” This is a PDF...
How to Succeed in Business (to Business)
By Seth Godin The secrets might surprise you. The most successful b2b organizations, in my opinion, understand the value of:PatiencePromisesBeing CenteredWe worked very closely with Brian and his team at Viget for a many months building the initial architecture of...
Make Search Conversational
Search marketers should rework their content to make it more conversational according to Adam Broitman of Morpheus Media, and I think he's on to something.Broitman points out that much of marketing is now a conversation, but search marketers have not incorporated the...
Structuring Your Business Properly
Structuring your business correctly for your needs and tax purposes, is an important step in starting your own business, be it at home or at another location.Here are brief descriptions of the different types of a business structure that will help you in your...
Name tags
from Seth Godin's Blog:-------------------------- I love name tags.I think doing name tags properly transforms a meeting. Here's why:a. people don't really know everyone, even if they think they do.b. if you don't know someone's name, you are hesitant to talk to...
The Hidden Value of a Link
By David Berkowitz Is PayPerPost evil? Sure. I can get on board with that. Though it's a flawed hypothesis, a lot of my column this week tries to explore why. It actually does have parallels in other media, and there are even some blog advertising campaigns enlisting...
Don't commit these mailing list mistakes
By Pam One of the best ways to begin a friendly and non-intrusive relationship with prospective customers is to build a mailing list of people who are interested in you or your business concept. One of the easiest ways to do this is to offer a useful free report or...
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