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10 Tips for Business Presentations
Fast Company talks with Ruth Sherman, a leading communications consultant and author of "Get Them To See It Your Way, Right Away: How To Persuade Anyone of Anything," about business communications strategies.A quick rundown (not all 10):1. Prepare! 10:1 hourly ratio...
Top 10 Web Pages that Suck
Special thanks to Michael Wade at Execupundit.com for discovering this and sharing it on his blog. If you have some time to kill and want to see what NOT to do with a web site, visit this site and take a look around. As always, feel free to come back and share your...
CEOs to Go!
Add two to our list from October. Bob Nardelli is gone so our list has room for another person, and I'm willing to take Meg Whitman off the list as well--she's done well of late so she's getting a pass. Maybe her socializing campaign has actually paid off.1. Chuck...
The Super Bowl Ad Review: Top 8 Ads of 2007
By paulmcenany Is there any question who the biggest loser of the night is? No, there's not. It's Anheuser-Busch. What a pathetic bunch of ads. Really, all, yes ALL of them sucked ass. Maybe not the worst of the night, but when you're spending 20 million dollars or so...
What do successful brands do?
By Derrick Daye on Successful BrandsWhat do successful brands do?Successful brands:•Stand for something•Are trustworthy•Treat people well•Are different in relevant and meaningful ways•Evolve with their customer’s needs and desires Examples of successful...
The Substance of Marketing
By Valeria Maltoni The Aqua Teen guerrilla marketing Boston story has really worked its way throughout the blogosphere. In my dictionary, the term guerrilla is a word too colored by stealth and possibly intrusive connotations to define a way to implement a message...
What Should Your Executable Strategic Plan Cost in Terms of Money, Time and Results?
Sustainable business success originates from an executable strategic plan. However, creating a strategic plan does have a price tag. The underlying business strategy is to realize a positive return on investment (ROI) by quickly achieving specific and aligned...
ARSE: The Asshhole Rating Self Exam
From Guy's Blog:______________By GuyKawasaki Bob Sutton and the mavens at Electric Pulp have created the ARSE (Asshole Rating Self Exam) to help people to determine if they are assholes. This is an offshoot from Bob’s book, The No Asshole Rule: Building a Civilized...
Book Review: Ram Charan's Know-How
This is a book I've been contemplating reading so I was happy to see a review from Michael Wade over at Execupundit.com. If you've read the book, please let me know what you think of it. Should I add it to my collection? Execupundit.com: Book Review: Ram Charan's...
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