The World Famous SMB Consulting Blog
The Power of Trustiness
By Media Guerrilla Reading about DoTheRightThing reminds me of a conversation I had a while back with a friend where we jokingly talked about how ridiculously easy yet powerful it would be to slap a community-driven "trustiness meter" on every company's website. Think...
Tipping the Media Scales
Very interesting read over at Logic+Emotion
Overcoming Common Brand Problems – 23
You're only a newspaper ad away from finding this very common brand problem... Common Brand Problem Number 23: Trying to make too many points in your brand communication rather than focusing on the one or two most compelling points of difference Analysis: The...
The Top Ten Stupid Ways to Hinder Market Adoption
Copied from Guy's Blog----------------------- By GuyKawasaki Here’s a compilation of silly and stupid ways companies are hindering adoption of their products and services. I must admit, some of the companies that I’ve invested in have made these mistakes—in fact,...
Quote of the Day
Execupundit.com: Quote of the DayA friend is someone who can see through you and still enjoys the show.- Farmer's Almanac
Does Social Media Participation Affect What You Do?
Excellent post by Logic+Emotion (Dave Armano):-------------------------- By darmano on Social Interactivity I keep thinking about the "blogging killing planning" discussion. It made me think about how much I've reaped creatively from "blogsourcing" (which I've done a...
Recipe for Conflict
Good stuff! [Copied from Execupundit.com]Make sure that the lines of authority overlap so people will dispute over turf.Refrain from establishing systems and procedures. Use fear of bureaucracy to create anarchy and confusion.Impose no penalties if people violate the...
Targeting Competitors Misses the Point
Pundits love to talk about market share and often assume that Yahoo is targeting Google and vice versa, but that strategy never works. A paper by Wharton marketing professor J. Scott Armstrong shows that focuses on competitors instead of profits is a losing...
Fox wants the identity of YouTube uploader
By Brian White on Youtube Filed under: Rumors, Products and services, Management, Consumer experience, Internet, Google (GOOG)It was bound to happen -- Big Media wants to know who is uploading copyrighted material to YouTube, now owned by Google, Inc. (NASDAQ:GOOG)....
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