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Upon Further Review …

Today marks the day the NFL Officials get reinstated and professional football games won't look like they are fixed...

Roofing Marketing

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Plumbing Marketing

Chances are good that you landed here today because you got an email or...

HVAC Marketing

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Electrician Marketing

Chances are good that you landed here today because you got an email or...

5 CEOs That Must Go

One of the toughest things for a CEO or business leader to handle is their own transition plan. When you're in the everyday running of a business, it's difficult to instinctively know when it's time to get out of the way. To that end, we've come up with a list of five...

Google Stomps On!

October 19, 2006—Wow!!! First Google reports another blowout quarter. Earlier the same day, Nielsen publishes search results for September 2006, and Google put the hammer to the competition there also. They garnered 50% search share which equates to 24% growth year...

SEO Considerations

Things to Consider before Embarking on an SEO Initiative1. How long have you been in business?2. How long has your website been “live?”3. How much traffic does your website generate per month?4. Have you submitted your site to all of the major search engines?a. If so,...

The Basics of SEO

What is SEO anyway?Search Engine Optimization (SEO for short) is a highly involved, somewhat lengthy, process designed to elevate an internet website’s major search engine ranking and/or positioning. The major search engines (Google, Microsoft Network (MSN), and...

Increasing Your Company’s Competitive Intelligence

Perhaps you run a small business and have a belief that you simply don’t have the time to consistently monitor your competitors and your market as you should. Keeping the business afloat is paramount to you, and hiring additional staff to address this area isn’t an...

Product Differentiation? Hardly.

By Roger BauerIt struck me the other day during lunch at a local Moe’s Southwestern Grill that a new phenomenon has swept the restaurant landscape in the form of poor attempts to differentiate from the competition—renaming accepted terms of business with cutesy...

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