Book Review Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/category/book-review/ Better Marketing | Better Results Tue, 29 Jul 2008 20:49:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://i0.wp.com/smbconsultinginc.com/wp-content/uploads/2023/03/cropped-SMB_cyan.png?fit=32%2C32&ssl=1 Book Review Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/category/book-review/ 32 32 230892403 Book Review: Conversation Marketing https://smbconsultinginc.com/2008/07/29/book-review-conversation-marketing-2/ https://smbconsultinginc.com/2008/07/29/book-review-conversation-marketing-2/#respond Tue, 29 Jul 2008 20:49:00 +0000 http://smbconsultinginc.com/blog/?p=285 Author: Ian Lurie Approaching prospects and customers as if you’re just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That’s the basic premise of the book, and I found it to be a good, albeit short, read. Since the book […]

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]]> https://smbconsultinginc.com/2008/07/29/book-review-conversation-marketing-2/feed/ 0 285 Book Review: Conversation Marketing https://smbconsultinginc.com/2007/10/11/book-review-conversation-marketing/ https://smbconsultinginc.com/2007/10/11/book-review-conversation-marketing/#comments Thu, 11 Oct 2007 22:23:00 +0000 http://smbconsultinginc.com/blog/marketing/book-review-conversation-marketing/ Author: Ian Lurie Approaching prospects and customers as if you’re just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That’s the basic premise of the book, and I found it to be a good, albeit short, read. Since the book […]

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]]> https://smbconsultinginc.com/2007/10/11/book-review-conversation-marketing/feed/ 2 287 Book Review: The Ultimate Sales Machine https://smbconsultinginc.com/2007/10/09/book-review-the-ultimate-sales-machine/ https://smbconsultinginc.com/2007/10/09/book-review-the-ultimate-sales-machine/#respond Tue, 09 Oct 2007 00:50:00 +0000 http://smbconsultinginc.com/blog/marketing/book-review-the-ultimate-sales-machine/ Author: Chet Holmes First off, this is a fantastic book for anyone involved in the marketing of a business; not just salespeople. Chet Holmes does a great job connecting the strategic aspects of business with the sales and marketing functions to the point it would be hard not to increase revenue if you take action […]

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]]> https://smbconsultinginc.com/2007/10/09/book-review-the-ultimate-sales-machine/feed/ 0 284 Book Review: Success Built to Last https://smbconsultinginc.com/2007/04/20/book-review-success-built-to-last/ https://smbconsultinginc.com/2007/04/20/book-review-success-built-to-last/#respond Fri, 20 Apr 2007 15:36:00 +0000 http://smbconsultinginc.com/blog/marketing/book-review-success-built-to-last/ By Michael Wade Success Built to Last: Creating a Life that Matters by Jerry Porras, Stewart Emery, and Mark Thompson mentions plenty of famous names but its main emphasis is on how ordinary people can do extraordinary things.Although some of the book’s findings are predictable (Successful people maintain a high level of passion for their […]

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]]> https://smbconsultinginc.com/2007/04/20/book-review-success-built-to-last/feed/ 0 246 Book Review: Small is the New Big https://smbconsultinginc.com/2007/01/06/book-review-small-is-the-new-big/ https://smbconsultinginc.com/2007/01/06/book-review-small-is-the-new-big/#respond Sat, 06 Jan 2007 05:35:00 +0000 http://smbconsultinginc.com/blog/marketing/book-review-small-is-the-new-big/ This is an intriguing piece that isn’t organized like your typical book. It’s very thought provoking, but it’s not a step-by-step manual or something you can read front to back in a weekend that some may desire. You’re not going to walk away after reading this with a laundry list of things to do that […]

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