Branding Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/category/branding/ Better Marketing | Better Results Tue, 30 Sep 2008 02:06:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://i0.wp.com/smbconsultinginc.com/wp-content/uploads/2023/03/cropped-SMB_cyan.png?fit=32%2C32&ssl=1 Branding Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/category/branding/ 32 32 230892403 Real Estate SEO: Carving out a niche with keyword analysis https://smbconsultinginc.com/2008/09/29/real-estate-seo-carving-out-a-niche-with-keyword-analysis/ https://smbconsultinginc.com/2008/09/29/real-estate-seo-carving-out-a-niche-with-keyword-analysis/#respond Tue, 30 Sep 2008 02:06:20 +0000 http://smbconsultinginc.com/blog/?p=367 Today, I have created a video that speaks directly to the real estate industry as I am in the middle of a large prospecting campaign which targets real estate professionals.  Even if you are not in the real estate profession, this video may help you carve out a nice little niche within your market. [kml_flashembed […]

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]]> https://smbconsultinginc.com/2008/09/29/real-estate-seo-carving-out-a-niche-with-keyword-analysis/feed/ 0 367 Branding Trivia https://smbconsultinginc.com/2007/05/07/branding-trivia/ https://smbconsultinginc.com/2007/05/07/branding-trivia/#comments Mon, 07 May 2007 05:46:00 +0000 http://smbconsultinginc.com/blog/marketing/branding-trivia/ By Derrick Daye on Sam Gale We don’t have extra time, but we’ll always make some for branding trivia… •Coca-Cola was originally green.•Iceland consumes more Coca-Cola per capita than any other nation.•A can of Diet Coke will float in water while a can of regular Coke sinks.•7% of Americans eat McDonalds each day.•Colgate faced a […]

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]]> https://smbconsultinginc.com/2007/05/07/branding-trivia/feed/ 2 256 Branding: Differentiate or Die https://smbconsultinginc.com/2007/04/20/branding-differentiate-or-die/ https://smbconsultinginc.com/2007/04/20/branding-differentiate-or-die/#respond Fri, 20 Apr 2007 15:50:00 +0000 http://smbconsultinginc.com/blog/marketing/branding-differentiate-or-die/ By Derrick Daye on Sprint What has changed in business over recent decades is the amazing proliferation of product choices in just about every category. It’s been estimated that there are 1,000,000 SKU’s (Standard Stocking Units) out there in America. An average supermarket has 40,000 SKU’s. Now for the stunner: An average family gets 80% […]

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]]> https://smbconsultinginc.com/2007/04/20/branding-differentiate-or-die/feed/ 0 249 Internal Brand Building: Living the Brand https://smbconsultinginc.com/2007/04/12/internal-brand-building-living-the-brand/ https://smbconsultinginc.com/2007/04/12/internal-brand-building-living-the-brand/#respond Thu, 12 Apr 2007 15:26:00 +0000 http://smbconsultinginc.com/blog/marketing/internal-brand-building-living-the-brand/ By Derrick Daye on The Conference Board Increasingly, organizations are finding it critical to gain their employee’s understanding and enthusiastic support of their brand’s essence, promise and personality. They know that they must achieve integrity between what the brand says about itself and how it actually behaves. The bottom line: they understand that consistently delivering […]

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]]> https://smbconsultinginc.com/2007/04/12/internal-brand-building-living-the-brand/feed/ 0 244 The 10 New Rules of Branding https://smbconsultinginc.com/2007/03/27/the-10-new-rules-of-branding/ https://smbconsultinginc.com/2007/03/27/the-10-new-rules-of-branding/#comments Tue, 27 Mar 2007 16:44:00 +0000 http://smbconsultinginc.com/blog/marketing/the-10-new-rules-of-branding/ By Derrick Daye on Walmart 1) Brands that influence culture sell more; culture is the new catalyst for growth.Look at Google. They are changing the way we behave online. Nike is a brand that has become a part of all culture. If you get into that split screen, you become part of the lexicon of […]

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]]> https://smbconsultinginc.com/2007/03/27/the-10-new-rules-of-branding/feed/ 2 231 Overcoming Common Brand Problems – 28 https://smbconsultinginc.com/2007/03/26/overcoming-common-brand-problems-28/ https://smbconsultinginc.com/2007/03/26/overcoming-common-brand-problems-28/#respond Mon, 26 Mar 2007 15:22:00 +0000 http://smbconsultinginc.com/blog/marketing/overcoming-common-brand-problems-28/ By Derrick Daye on Common Brand Problems As we make our way to 40 an old problem claims number 28 on our list… Overcoming Common Brand Problem Number 28: Defining your target consumer too broadly (for instance, women ages 18-65) Analysis: A brand promises relevant differentiated benefits to a target consumer. By definition, a brand […]

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]]> https://smbconsultinginc.com/2007/03/26/overcoming-common-brand-problems-28/feed/ 0 226 Building Winning Brands – 6 of 16 https://smbconsultinginc.com/2007/03/15/building-winning-brands-6-of-16/ https://smbconsultinginc.com/2007/03/15/building-winning-brands-6-of-16/#respond Thu, 15 Mar 2007 19:20:00 +0000 http://smbconsultinginc.com/blog/marketing/building-winning-brands-6-of-16/ By Derrick Daye on Relevant Differentiation The sixth most important thing to know about building winning brands is that relevant differentiation is the defining aspect of a brand. It is the most important thing a brand can deliver. Numerous studies have shown that relevant differentiation today is a leading-edge indicator of profitability and market share […]

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]]> https://smbconsultinginc.com/2007/03/15/building-winning-brands-6-of-16/feed/ 0 219 Case Study: Brand Equity in the Insurance Industry https://smbconsultinginc.com/2007/03/09/case-study-brand-equity-in-the-insurance-industry/ https://smbconsultinginc.com/2007/03/09/case-study-brand-equity-in-the-insurance-industry/#respond Fri, 09 Mar 2007 18:56:00 +0000 http://smbconsultinginc.com/blog/marketing/case-study-brand-equity-in-the-insurance-industry/ By Derrick Daye on State Farm The findings from our comprehensive brand equity study of the insurance industry has implications for many industries. Here is what we found: •While there are over 100 insurance brands whose names people have heard of, few achieve widespread top-of-mind awareness (first recall). •The insurance industry is highly fragmented with […]

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]]> https://smbconsultinginc.com/2007/03/09/case-study-brand-equity-in-the-insurance-industry/feed/ 0 212 Branding: The Power of Word of Mouth https://smbconsultinginc.com/2007/03/06/branding-the-power-of-word-of-mouth/ https://smbconsultinginc.com/2007/03/06/branding-the-power-of-word-of-mouth/#respond Tue, 06 Mar 2007 17:16:00 +0000 http://smbconsultinginc.com/blog/marketing/branding-the-power-of-word-of-mouth/ By Derrick Daye on Hallmark In his book, Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Adam Morgan indicates that people enthusiastically share information for one of four reasons: (1) bragging rights, (2) product enthusiasm, (3) aspirational identification or (4) news value. Stories and anecdotes make a point real to people […]

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]]> https://smbconsultinginc.com/2007/03/06/branding-the-power-of-word-of-mouth/feed/ 0 208 Building Winning Brands – 4 of 16 https://smbconsultinginc.com/2007/02/27/building-winning-brands-4-of-16/ https://smbconsultinginc.com/2007/02/27/building-winning-brands-4-of-16/#respond Tue, 27 Feb 2007 06:17:00 +0000 http://smbconsultinginc.com/blog/marketing/building-winning-brands-4-of-16/ By Derrick Daye on Volkswagon bug The fourth most important thing to know about building winning brands is that the brand and its products and services must exceed customer expectations. No amount of customer communication and relationship building can compensate for inferior or even parity products and services. New brands win in the marketplace because […]

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