Marketing Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/category/marketing/ Better Marketing | Better Results Thu, 27 Sep 2012 18:13:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://i0.wp.com/smbconsultinginc.com/wp-content/uploads/2023/03/cropped-SMB_cyan.png?fit=32%2C32&ssl=1 Marketing Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/category/marketing/ 32 32 230892403 Upon Further Review … https://smbconsultinginc.com/2012/09/27/upon-further-review/ https://smbconsultinginc.com/2012/09/27/upon-further-review/#respond Thu, 27 Sep 2012 18:09:22 +0000 http://smbconsultinginc.com/?p=1793 Today marks the day the NFL Officials get reinstated and professional football games won’t look like they are fixed moving forward (we hope).  It is every fan’s hope that a repeat of the Monday Night “Inaccurate Interception” between Green Bay and Seattle is a humorous footnote instead of something that costs a good team a […]

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The Most Costly Marketing Automation Mistake You Don’t Want to Make https://smbconsultinginc.com/2012/04/30/most-costly-marketing-automation/ https://smbconsultinginc.com/2012/04/30/most-costly-marketing-automation/#respond Tue, 01 May 2012 02:19:10 +0000 http://smbconsultinginc.com/?p=1738 If you’re new to marketing automation or considering implementing it for your business, here are some tips to keep you on the right track. These tips are based upon experience with multiple businesses. Some have failed miserably with automation while others have achieved incredible success. Which would you rather have? Where to Begin with Marketing […]

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Why the Price You Pay for SEO Services is a HUGE Misnomer https://smbconsultinginc.com/2012/01/31/why-the-price-you-pay-for-seo-services-is-a-huge-misnomer/ https://smbconsultinginc.com/2012/01/31/why-the-price-you-pay-for-seo-services-is-a-huge-misnomer/#respond Tue, 31 Jan 2012 16:05:52 +0000 http://smbconsultinginc.com/?p=1684 If you’ve browsed around this site, you realize SEO Services are offered.  Every so often, somebody will call or email requesting a proposal then throw in the zinger of “keep in mind that we have to keep our costs down.” That’s akin to saying “hey, we really need your help but we don’t really value […]

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Is Your Business Stuck on the Taxi-way? https://smbconsultinginc.com/2010/11/15/is-your-business-stuck/ https://smbconsultinginc.com/2010/11/15/is-your-business-stuck/#respond Mon, 15 Nov 2010 08:59:23 +0000 http://smbconsultinginc.com/?p=1452 Recently, there has been a flurry of activity with business owners approaching my partners and me about implementing various Internet marketing strategies for them to profitably grow their businesses. It’s a very welcomed flurry to say the least but just like everything else, there have been some eye opening inquiries, too. The projects getting the […]

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Beware the Scamming & Scheming Prospect: A PSA for Marketers https://smbconsultinginc.com/2010/10/14/marketing-scam-warning/ https://smbconsultinginc.com/2010/10/14/marketing-scam-warning/#respond Fri, 15 Oct 2010 00:07:29 +0000 http://smbconsultinginc.com/?p=1365 This post is based on a couple of real world experiences along with conversations with others in the marketing industry and should serve as a warning to all marketers, web designers and programmers the globe over. Since we’re all in tight times financially, scams are running rampant no matter what industry you’re in, and they […]

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CAN-SPAM Compliance = SPAM Anyway? WTF Infusionsoft? https://smbconsultinginc.com/2009/12/10/can-spam-compliance-spam-anyway-wtf-infusionsoft/ https://smbconsultinginc.com/2009/12/10/can-spam-compliance-spam-anyway-wtf-infusionsoft/#comments Fri, 11 Dec 2009 01:22:16 +0000 http://smbconsultinginc.com/blog/?p=740 Today, I’ve been doing battle with Infusionsoft over an email campaign to a small sample list of 3,150 dentists in nearby areas (from Louisville, KY). To make a long story short, Infusionsoft has terminated my account even though I have been a Certified Marketing Automation Coach for nearly 2 years with them. In fact, I […]

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Southern Social Media 10-27-09 https://smbconsultinginc.com/2009/10/27/southern-social-media-10-27-09/ https://smbconsultinginc.com/2009/10/27/southern-social-media-10-27-09/#respond Tue, 27 Oct 2009 22:31:16 +0000 http://smbconsultinginc.com/blog/?p=694 Another Southern Social Media podcast was just completed. Among the topics today: 6 Blog plug-ins to make your blog more social (a.k.a. “viral”) Microblogging sites other than Twitter Sandra Bullock and porn stars The southern definition of “apparent” Why so many social media sites? Social media strategy Avoiding the time sink with social media If […]

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Southern Social Media 10-23-09 https://smbconsultinginc.com/2009/10/23/southern-social-media-10-23-09/ https://smbconsultinginc.com/2009/10/23/southern-social-media-10-23-09/#respond Fri, 23 Oct 2009 23:01:58 +0000 http://smbconsultinginc.com/blog/?p=690 Wes is back on the “set” today, and we just completed our daily rendition of Southern Social Media. Among the topics discussed: Why we truly want to help you with social media 5 Must Read Social Media Marketing Statistics Measuring the Effectiveness of Your Social Media Campaign (yes, it CAN be done) How to use […]

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Southern Social Media 10-21-09 https://smbconsultinginc.com/2009/10/21/southern-social-media-10-21-09/ https://smbconsultinginc.com/2009/10/21/southern-social-media-10-21-09/#respond Wed, 21 Oct 2009 23:19:18 +0000 http://smbconsultinginc.com/blog/?p=678 Wes and I just completed today’s edition of “Southern Social Media” for 10-21-09.  Among the topics of discussion: Ford Fusion’s Social Media Initiative 10 Applications of Social Media Is Social Media Measurable What to do when the word of mouth “flame” begins to dim Getting Started with Social Media Social Media’s Impact on Comcast How […]

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Want a High Converting Squeeze Page? https://smbconsultinginc.com/2009/05/27/want-a-high-converting-squeeze-page/ https://smbconsultinginc.com/2009/05/27/want-a-high-converting-squeeze-page/#comments Thu, 28 May 2009 00:47:19 +0000 http://smbconsultinginc.com/blog/?p=646 The past couple of months I’ve been working on an automated lead generation training program that I’ve named “Magic Squeeze” due to the squeeze page template I used in a couple of test campaigns that converted REALLY well.  I’m now in a position to turn this product loose to the public tomorrow, and you can […]

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