musings Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/category/musings/ Better Marketing | Better Results Thu, 18 Jan 2007 18:26:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://i0.wp.com/smbconsultinginc.com/wp-content/uploads/2023/03/cropped-SMB_cyan.png?fit=32%2C32&ssl=1 musings Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/category/musings/ 32 32 230892403 Where Business Editors and Newspapers are Failing https://smbconsultinginc.com/2007/01/18/where-business-editors-and-newspapers-are-failing/ https://smbconsultinginc.com/2007/01/18/where-business-editors-and-newspapers-are-failing/#respond Thu, 18 Jan 2007 18:26:00 +0000 http://smbconsultinginc.com/blog/marketing/where-business-editors-and-newspapers-are-failing/ An interesting piece I found on Talking Biz News that is worth a gander: Where Business Editors and Newspapers are Failing. Think it may be a good idea to find some top flight bloggers and syndicate them across many newspapers? I think that’s a viable solution. Many of us are finding and sharing good content […]

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Rosie v. Trump https://smbconsultinginc.com/2007/01/13/rosie-v-trump/ https://smbconsultinginc.com/2007/01/13/rosie-v-trump/#respond Sat, 13 Jan 2007 03:07:00 +0000 http://smbconsultinginc.com/blog/marketing/rosie-v-trump/ I generally try to stay away from soap opera garbage, but this one is simply too good to pass up. First, let me say I consider myself a Trump fan as I admire what he’s done in the business world. In contrast, I have never seen what Rosie O’Donnell brings to the table. She’s always […]

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Excuse Box https://smbconsultinginc.com/2007/01/07/excuse-box/ https://smbconsultinginc.com/2007/01/07/excuse-box/#respond Sun, 07 Jan 2007 17:16:00 +0000 http://smbconsultinginc.com/blog/marketing/excuse-box/ I found this on Michael Wade’s site this morning: Excuse Box It seems as though Rick Pitino is using one of these rather frequently. In all seriousness, please don’t let yourself or your company get into the trap of using one of these when dealing with your customers.

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When "Full Sponsorship" is a Bad Thing https://smbconsultinginc.com/2006/12/24/when-full-sponsorship-is-a-bad-thing/ https://smbconsultinginc.com/2006/12/24/when-full-sponsorship-is-a-bad-thing/#respond Sun, 24 Dec 2006 07:34:00 +0000 http://smbconsultinginc.com/blog/marketing/when-full-sponsorship-is-a-bad-thing/ Among my circle of friends, we have a running inside joke about our favorite sports teams achieving “sponsorship” from a fictitious company called “Medicore” when they’re average at best. We don’t accept mediocrity (the company name’s obvious origin) very well, and we hate it when some coach, GM, or owner tries to sell us on […]

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The Career Manifesto https://smbconsultinginc.com/2006/12/23/the-career-manifesto/ https://smbconsultinginc.com/2006/12/23/the-career-manifesto/#respond Sat, 23 Dec 2006 03:23:00 +0000 http://smbconsultinginc.com/blog/marketing/the-career-manifesto/ Michael Wade posted this on his execupundit.com blog, and it’s a very interesting read. Thought I’d share the wealth a little instead of boring everyone with my Christmas shopping thoughts and musings. That’ll have to wait until tomorrow I suppose. Enjoy! ————————————— 1. Unless you’re working in a coal mine, an emergency ward, or their […]

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Smokin' Hot https://smbconsultinginc.com/2006/12/15/smokin-hot/ https://smbconsultinginc.com/2006/12/15/smokin-hot/#respond Fri, 15 Dec 2006 19:47:00 +0000 http://smbconsultinginc.com/blog/marketing/smokin-hot/ As I waited to see the doctor I referenced in a previous post, I skimmed through the complimentary copy of Bicycling Magazine (which I have a personal subscription to) which was sitting in the lobby area. I had time to kill so I figured I’d browse through it to make the time go by a […]

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Is it Worth Waiting for High Priced Expertise? https://smbconsultinginc.com/2006/12/14/is-it-worth-waiting-for-high-priced-expertise/ https://smbconsultinginc.com/2006/12/14/is-it-worth-waiting-for-high-priced-expertise/#respond Thu, 14 Dec 2006 16:06:00 +0000 http://smbconsultinginc.com/blog/marketing/is-it-worth-waiting-for-high-priced-expertise/ On Wednesday, I was waiting to meet with a potential client who happens to be a doctor. Doctors are notorious for making us wait no matter what time we show up for our appointment. If we’re early, the wait is longer. If we’re late, we get shoved to the back of the rotation until they […]

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Does Free Really Mean Free Anymore? https://smbconsultinginc.com/2006/12/13/does-free-really-mean-free-anymore/ https://smbconsultinginc.com/2006/12/13/does-free-really-mean-free-anymore/#respond Wed, 13 Dec 2006 18:24:00 +0000 http://smbconsultinginc.com/blog/marketing/does-free-really-mean-free-anymore/ I began thinking about our free one-month offer of services last night and wondered internally “how is our free offer different from everyone else’s?” For starters, our free month is 95% free (you have to invest human time resources and share relevant contact information to make it successful). If a potential client calls us up […]

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Thanksgiving Musings https://smbconsultinginc.com/2006/11/24/thanksgiving-musings/ https://smbconsultinginc.com/2006/11/24/thanksgiving-musings/#respond Fri, 24 Nov 2006 02:15:00 +0000 http://smbconsultinginc.com/blog/marketing/thanksgiving-musings/ First off, I hope everyone is having a great Thanksgiving and a safe one. Our family got together for a fantastic meal at my brother’s house in which his wife (Donna) cooked up a mean bird and her world famous green-beans. I used to hate green-beans, but she got me back to liking them to […]

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