Value Proposition Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/category/value-proposition/ Better Marketing | Better Results Thu, 25 Oct 2007 03:26:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://i0.wp.com/smbconsultinginc.com/wp-content/uploads/2023/03/cropped-SMB_cyan.png?fit=32%2C32&ssl=1 Value Proposition Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/category/value-proposition/ 32 32 230892403 Radio Show Preview: Value Definition & ROI https://smbconsultinginc.com/2007/10/25/radio-show-preview-value-definition-roi/ https://smbconsultinginc.com/2007/10/25/radio-show-preview-value-definition-roi/#respond Thu, 25 Oct 2007 03:26:00 +0000 http://smbconsultinginc.com/blog/marketing/radio-show-preview-value-definition-roi/ Date: October 25, 2007 Episode Title: Defining Value & ROI Guest: Michael Nick, Author of “ROI Selling” and “Why Johnny Can’t Sell” Expressing value in your sales and marketing messages can be a huge challenge for many organizations. More often than not, our own needs and focus working IN the business vs. ON the business […]

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