Advertising Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/tag/advertising/ Better Marketing | Better Results Wed, 24 Nov 2010 05:33:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://i0.wp.com/smbconsultinginc.com/wp-content/uploads/2023/03/cropped-SMB_cyan.png?fit=32%2C32&ssl=1 Advertising Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/tag/advertising/ 32 32 230892403 2010 Super Bowl Ads https://smbconsultinginc.com/2010/02/08/10-super-bowl-ads/ https://smbconsultinginc.com/2010/02/08/10-super-bowl-ads/#respond Mon, 08 Feb 2010 19:28:57 +0000 http://smbconsultinginc.com/blog/?p=762 Ok, so the SuperBowl is over, and there are a new set of commercials to judge and discuss. Since a 30 second spot during the game costs anywhere between $2.5 to $3 million, advertisers need to bring their “A” game for this once/year event.  The thing I don’t like about SuperBowl ads are that the […]

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]]> https://smbconsultinginc.com/2010/02/08/10-super-bowl-ads/feed/ 0 762 How to Understand Your Audience: Data Collection & Analysis https://smbconsultinginc.com/2008/11/17/how-to-understand-your-audience-data-collection-analysis/ https://smbconsultinginc.com/2008/11/17/how-to-understand-your-audience-data-collection-analysis/#comments Mon, 17 Nov 2008 19:33:38 +0000 http://smbconsultinginc.com/blog/social-media/how-to-understand-your-audience-data-collection-analysis/ The internet is a fast-paced environment. People can come to your website at any hour from a wide range of locations, each of them with different intentions or needs. Unlike physical retail stores, you can’t see who is coming in and browsing around. You don’t know much about the people reading you. How can we develop a rough profile […]

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]]> https://smbconsultinginc.com/2008/11/17/how-to-understand-your-audience-data-collection-analysis/feed/ 1 567 Continued Growth For Online Advertising https://smbconsultinginc.com/2008/10/31/continued-growth-for-online-advertising/ https://smbconsultinginc.com/2008/10/31/continued-growth-for-online-advertising/#respond Fri, 31 Oct 2008 12:58:06 +0000 http://smbconsultinginc.com/blog/marketing/internet-marketing/continued-growth-for-online-advertising/ Online advertising will continue to grow despite economic woes according to the latest analysis from eMarketer. The majority of analyst firms expect to see spending growth for online advertising to continue to show double-digit increases in 2008 and 2009. read more

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]]> https://smbconsultinginc.com/2008/10/31/continued-growth-for-online-advertising/feed/ 0 505 Introduction to Pay Per Click (PPC) Advertising https://smbconsultinginc.com/2008/10/31/introduction-to-pay-per-click-ppc-advertising/ https://smbconsultinginc.com/2008/10/31/introduction-to-pay-per-click-ppc-advertising/#respond Fri, 31 Oct 2008 12:57:36 +0000 http://smbconsultinginc.com/blog/real-estate/introduction-to-pay-per-click-ppc-advertising/ This is the feature article in this week’s RealtyBiz Agent Success Newsletter. Online advertising is becoming more popular among small businesses that want their site to display on the first page of search results for specific keywords. Pay-per-click advertising is a great way for businesses to do just that. PPC advertising allows websites to list […]

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]]> https://smbconsultinginc.com/2008/10/31/introduction-to-pay-per-click-ppc-advertising/feed/ 0 488 How To Get The Most Bang for Your $2500 Marketing Budget https://smbconsultinginc.com/2008/10/31/how-to-get-the-most-bang-for-your-2500-marketing-budget/ https://smbconsultinginc.com/2008/10/31/how-to-get-the-most-bang-for-your-2500-marketing-budget/#respond Fri, 31 Oct 2008 12:57:27 +0000 http://smbconsultinginc.com/blog/real-estate/how-to-get-the-most-bang-for-your-2500-marketing-budget/ This is a bonus sixth step in the continuing series on how new agents can successfully break into the real estate market. (FYI disclosure: I use a few affiliate links throughout this article.) I’ll close this series by going back to Mike’s original question. As a new agent, if I had $2500, how would I […]

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]]> https://smbconsultinginc.com/2008/10/31/how-to-get-the-most-bang-for-your-2500-marketing-budget/feed/ 0 483 Following Up: The Secret To More Sales https://smbconsultinginc.com/2008/10/31/following-up-the-secret-to-more-sales/ https://smbconsultinginc.com/2008/10/31/following-up-the-secret-to-more-sales/#respond Fri, 31 Oct 2008 12:57:23 +0000 http://smbconsultinginc.com/blog/real-estate/following-up-the-secret-to-more-sales/ This is step 4 of a five-part series on how new agents can successfully break into the real estate market. Most small-business owners (myself included) are guilty of not following up with all leads they generate. When leads pour in, it’s tempting to cherry pick the low hanging fruit while ignoring all the others who […]

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]]> https://smbconsultinginc.com/2008/10/31/following-up-the-secret-to-more-sales/feed/ 0 481 Importance of Direct Email Marketing! https://smbconsultinginc.com/2008/08/14/importance-of-direct-email-marketing/ https://smbconsultinginc.com/2008/08/14/importance-of-direct-email-marketing/#respond Thu, 14 Aug 2008 18:09:34 +0000 http://smbconsultinginc.com/blog/?p=351 One of the most popular and cost effective strategy of internet marketing is direct email marketing. With instant feedback from your customers, you are able to frequently monitor your web site’s performance too. If you are into an online business, then your quest for newer forms of internet marketing or advertising grows. Direct email marketing […]

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]]> https://smbconsultinginc.com/2008/08/14/importance-of-direct-email-marketing/feed/ 0 351 Feedback: Internet Marketing Teleseminar Series Idea? https://smbconsultinginc.com/2008/05/01/feedback-internet-marketing-teleseminar-series-idea/ https://smbconsultinginc.com/2008/05/01/feedback-internet-marketing-teleseminar-series-idea/#comments Thu, 01 May 2008 16:21:56 +0000 http://zing-solutions.com/blog/?p=18 I’m in the process of working out an outline for an Internet Marketing Teleseminar Series that I’d appreciate getting some feedback.  Included with this particular entry today is a 3 minute podcast that goes over the program.  If you don’t have three minutes to listen in on the podcast, here’s an overview of some of […]

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]]> https://smbconsultinginc.com/2008/05/01/feedback-internet-marketing-teleseminar-series-idea/feed/ 5 817 Stupid Slogans – Where's the Creativity? https://smbconsultinginc.com/2008/04/30/stupid-slogans-wheres-the-creativity/ https://smbconsultinginc.com/2008/04/30/stupid-slogans-wheres-the-creativity/#respond Wed, 30 Apr 2008 17:53:39 +0000 http://zing-solutions.com/blog/?p=17 The past two days, I (Roger) have hoarded myself up in a hotel outside of Cincinnati (Florence, KY to be exact). The main reason for the trip was to attend the Social Media Breakfast, but the secondary reason was to get myself out of my own comfort zone to hopefully stimulate some creativity. During my […]

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]]> https://smbconsultinginc.com/2008/04/30/stupid-slogans-wheres-the-creativity/feed/ 0 816 Zing Social Media Overview Seminar Review https://smbconsultinginc.com/2008/04/24/zing-social-media-overview-seminar-review/ https://smbconsultinginc.com/2008/04/24/zing-social-media-overview-seminar-review/#respond Thu, 24 Apr 2008 07:21:04 +0000 http://zing-solutions.com/blog/2008/04/24/zing-social-media-overview-seminar-review/ Yesterday (April 23, 2008), we hosted a very small group to discuss “10 Ways to Increase Sales from Social Media” at Zing’s offices in Louisville. For those that didn’t get the opportunity to attend, here’s a summarization of what all was discussed. We started off the discussion with a quick round robin to see who […]

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