Good is not almost as good as great

Good is not almost as good as great

By Seth Godin I went to trade in my car Jay Porter Prius for an updated Prius today. Well, I meant to do that, but I walked out instead. I arrive at Westchester Toyota and pass two or three salespeople loitering outside. Inside, there were two or three more, sitting...

The 10 New Rules of Branding

By Derrick Daye on Walmart 1) Brands that influence culture sell more; culture is the new catalyst for growth.Look at Google. They are changing the way we behave online. Nike is a brand that has become a part of all culture. If you get into that split screen, you...

What Do I Get?

By Seth Godin Most marketing (and most business) is usually like this: Do this and get that. Figure out what you want, figure out what you need to do to get it, and go do it. I was thinking about the way my Dad does business the other day. He’s been a successful...