All Ad Spending To Go Digital

by John JantschMedia Post ran an article this morning quoting a Microsoft exec claiming that within three years most of their $1billion ad spending will be in the digital space. “We’re actually pretty confident that by 2010, the majority of our media mix...
Five Reasons For Small Business Owners To Blog

Five Reasons For Small Business Owners To Blog

By Anita Campbell on Small Business Advice Why do small business owners write on blogs? With millions of people worldwide doing it, blogging has become a major phenomenon of our time. (If you arrived here through a search engine and do not know what a blog is, well,...
Bravo To USATODAY

Bravo To USATODAY

By Michael Arrington on USATODAY USATODAY relaunched its website yesterday with a parade of new features that will add a significant social layer to the site that wasn’t there before. The website is no longer a simple hose spouting news at readers. It has become a...

Are You Linkbaiting The Right Audience

Jan. 29, 2007 at 1:09pm Eastern by Eric WardLast summer, I was asked for my personal definition of the term “linkbait.” In a column titled Link Bait Kool-Aid, I wrote that linkbait was “more or less anything you create anywhere on the web that...