Don't make a speech. Put on a show.

Don't make a speech. Put on a show.

by | Sunday | Presentations

By Garr “Don’t make a speech,” says Paul Arden, “put on a show.” Paul Arden is author of It’s Not How Good You Are, Its How Good You Want to Be. Arden’s little book is not long on expanded content, but it’s a very visual...
Good Cloaking, Evil Cloaking & Detection

Good Cloaking, Evil Cloaking & Detection

by | Thursday | SEO

Is cloaking evil? It’s one of the most heavily debated topics in the SEO industry — and people often can’t even agree on what defines cloaking. In this column, I wanted to look at an example of what even the search engines might consider...
Low-Cost Way to Hire and Train Employees

Low-Cost Way to Hire and Train Employees

by | Thursday | HR

By Anita Campbell on HR Using non-profit employment-related organizations in your community can be a low-cost way to hire and train employees, and even provide benefits for them. The Hitachi Foundation has issued “A Pocket Guide for Business Leaders.” This is a PDF...

How to Succeed in Business (to Business)

by | Thursday | Sales / Marketing

By Seth Godin The secrets might surprise you. The most successful b2b organizations, in my opinion, understand the value of:PatiencePromisesBeing CenteredWe worked very closely with Brian and his team at Viget for a many months building the initial architecture of...