Five Mistakes When Selling to Small Business Owners

Five Mistakes When Selling to Small Business Owners

by | Tuesday | Sales / Marketing

By Anita Campbell on Small Business Trends Editor’s Note: Not long ago I conducted an audio interview with small business expert Andy Birol (see his earlier contributions in our Small Business Experts Directory). With so many companies these days interested in selling...

Precision in language

by | Tuesday | Sales / Marketing

By Seth Godin “The building was full—though not completely full—of cheerful…” Kelefa Sanneh in today’s New York Times. That was enough to get me to stop reading.Here’s the thing: people are reading less than ever. They’re reading...
A Graphic Designer's Road to Hell

A Graphic Designer's Road to Hell

by | Tuesday | Graphic Design

By darmano on Design/Experience Design Found this via Russell Davies. It’s the road to hell according to graphic design legend Milton Glaser. Visually clever—but a little PC and maybe just a bit too serious. Anyone else want to add to the list? Here’s my...

Building Winning Brands – 4 of 16

by | Tuesday | Branding

By Derrick Daye on Volkswagon bug The fourth most important thing to know about building winning brands is that the brand and its products and services must exceed customer expectations. No amount of customer communication and relationship building can compensate for...