e-mail Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc.

Make trade events deliver in 2009 (Cece Lee)

Mon, 17 Nov 2008 19:33:46 +0000

Drew’s Note: As I try to do every Friday, I’m pleased to bring you a guest post. Meet another thought leader who shares her insights via the blogosphere. So without further ado…Cece Lee. Again. Enjoy! As companies prepare to reduce travel and marketing budgets, marketers will be seeking ways to get the most out of […]

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Want a couple free hours with a top notch business coach?

Thu, 06 Nov 2008 04:06:30 +0000

Every business owner/leader needs a sounding board. A safe place to explore ideas or get honest feedback about their own strengths and weaknesses. I know I’ve sure needed that from time to time. Blend that with the wisdom of The E-Myth by Michael Gerber (read about their coaching philosophy) and what do you get? E-Myth […]

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Build your brand: Cultural clues

Sun, 02 Nov 2008 11:41:00 +0000

I walked into a client’s boardroom to make a presentation. The room looked like many other boardrooms, but there was one thing that immediately caught my eye. They had party mints on the table. I’m not telling you the industry, location, brand or any other detail about this client. But…close your eyes and imagine what […]

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Direct mail tricks: The envelope

Fri, 31 Oct 2008 20:30:14 +0000

And the envelope says…..hopefully your direct mail envelopes are saying, "Open me!" Many marketers put a great deal of time and effort into what’s inside the envelope but completely miss the opportunity to grab the recipient’s attention long before the package gets opened. Here are some simple strategies for making the most of the envelope. […]

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Feel like a manic juggler?

Fri, 31 Oct 2008 13:19:47 +0000

Image via WikipediaI don’t know about you but sometimes it can be a little overwhelming. Okay…that’s a lie. It can be incredibly overwhelming. We’re all juggling as fast as we can and no matter how many balls we have in the air, there’s always another one being tossed into the rotation. There’s a new project […]

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Email Marketing Real Estate Toolbox Podcast – Podcast #16

Fri, 31 Oct 2008 12:57:42 +0000

Hey Everyone, Well, I am snowed in down at my lakehouse in Branson, we are getting absolutely pummeled with snow right now, not even sure how much longer I will have an Internet Connection. Anyway, just a few minutes ago, I came across a perfect example of using your list of customers to generate business […]

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Personalization Precept Update

Mon, 04 Aug 2008 22:09:30 +0000

I’m about 85% done with the Personalization Precept Report and plan to have it ready for release (along with the follow up campaign) by Friday (August 8, 2008). If you’re wondering what benefits you’ll receive by registering to receive this free report, here’s a quick rundown of a few things: Reduce costs on future direct […]

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"Personalization Precept" Report

Thu, 31 Jul 2008 05:35:45 +0000

The past few days, I have been working around the clock on a report that I believe will be well received by the marketing community. I hope to have it completed by the close of business this Friday, and I will be sending out advanced copies to those folks in my “following” to gain valuable […]

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InfusionSoft Upgrade Sneak Peek

Sat, 19 Jul 2008 04:24:35 +0000

Today, I was privy to a sneak peek at the new interface for InfusionSoft that is due to be released very soon (likely in August). From what I saw during the webinar, I am very impressed. For starters, they’ve really ramped up the response time within the application so that screens refresh very quickly, and […]

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Twitter as a Traffic Generation Tool? You Bet!

Fri, 02 May 2008 16:03:28 +0000

I (Roger) have been involved with social media for awhile now in various forms (MySpace, Facebook, blogging, LinkedIn, etc.), but I didn’t get consistently involved with Twitter until a month ago or so. Now I’d consider myself a Twitter-holic. Rough Beginnings At first, I just didn’t get Twitter. 140 characters to tell people “what I’m […]

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