eMarketing Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc.

How do you get someone to anxiously wait for your book's release?

Mon, 17 Nov 2008 19:33:48 +0000

Sure, J.K. Rowling, John Grisham and Seth Godin have it in the bag. They release a book…and voila, the audience is there. But for most authors, especially non-fiction authors, the road is a bit more rocky. They usually don’t have a ton of support from their publishers (if they aren’t self-published), they’re most likely still […]

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Make trade events deliver in 2009 (Cece Lee)

Mon, 17 Nov 2008 19:33:46 +0000

Drew’s Note: As I try to do every Friday, I’m pleased to bring you a guest post. Meet another thought leader who shares her insights via the blogosphere. So without further ado…Cece Lee. Again. Enjoy! As companies prepare to reduce travel and marketing budgets, marketers will be seeking ways to get the most out of […]

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Build A … might mean Build A Sale

Mon, 10 Nov 2008 16:24:17 +0000

One of the biggest trends we’ve seen over the past decade is the desire to customize everything. Build your own jeans, build a bear, and now, build your own Muppet. (mine is rather dashing, eh?) And yes, you can order your Muppet after you build him/her. The buyers of today are used to being able […]

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Small gestures can yield lasting results

Mon, 10 Nov 2008 16:24:15 +0000

A few months ago, Guy Kawasaki tweeted (made a short announcement on Twitter, the micro-blogging site) that he was done with his next book’s manuscript and was looking for a few people to proofread it and give him feedback. I was what I assume was a pretty large group of people who raised their hands. […]

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How dumb do you think your customers are?

Thu, 06 Nov 2008 11:28:00 +0000

We give a lot of lip service to the idea of authenticity. But come on…do we really think hotels don’t want to wash our sheets and towels every day because they care about the environment? I’d have a much higher opinion of the hotel if they said…if we can save a few hundred thousand dollars […]

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Want a couple free hours with a top notch business coach?

Thu, 06 Nov 2008 04:06:30 +0000

Every business owner/leader needs a sounding board. A safe place to explore ideas or get honest feedback about their own strengths and weaknesses. I know I’ve sure needed that from time to time. Blend that with the wisdom of The E-Myth by Michael Gerber (read about their coaching philosophy) and what do you get? E-Myth […]

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Remove the irritant – Amazon attacks Wrap Rage

Wed, 05 Nov 2008 00:43:00 +0000

We hear a lot of buzz about innovation. Everyone is trying to create the next iPod. But sometimes, the most powerful way to reward current customers and gain new one is not by inventing something new…but instead, by removing an irritant. Amazon announced on their home page yesterday (I think) that they’re waging war on […]

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Personal Branding is its own reward

Mon, 03 Nov 2008 00:15:40 +0000

Each year, Dan Schawbel’s organization recognizes some of the standout brands with Personal Brand Awards. Last year, Rohit Bhargava won the gold award, and this year Jeremiah Owyang was presented the 2008 gold award. An esteemed panel of judges made the selection and people were graded based on a few factors, such as value proposition, […]

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Build your brand: Cultural clues

Sun, 02 Nov 2008 11:41:00 +0000

I walked into a client’s boardroom to make a presentation. The room looked like many other boardrooms, but there was one thing that immediately caught my eye. They had party mints on the table. I’m not telling you the industry, location, brand or any other detail about this client. But…close your eyes and imagine what […]

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Direct mail tricks: The envelope

Fri, 31 Oct 2008 20:30:14 +0000

And the envelope says…..hopefully your direct mail envelopes are saying, "Open me!" Many marketers put a great deal of time and effort into what’s inside the envelope but completely miss the opportunity to grab the recipient’s attention long before the package gets opened. Here are some simple strategies for making the most of the envelope. […]

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