event Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. http://smbconsultinginc.com/tag/event/ Better Marketing | Better Results Sat, 29 Nov 2008 23:24:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://i0.wp.com/smbconsultinginc.com/wp-content/uploads/2023/03/cropped-SMB_cyan.png?fit=32%2C32&ssl=1 event Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. http://smbconsultinginc.com/tag/event/ 32 32 230892403 Website Traffic Series Part 20: Leveraging Holidays and Big Events https://smbconsultinginc.com/2008/11/29/website-traffic-series-part-20-leveraging-holidays-and-big-events/ https://smbconsultinginc.com/2008/11/29/website-traffic-series-part-20-leveraging-holidays-and-big-events/#comments Sat, 29 Nov 2008 23:24:25 +0000 http://smbconsultinginc.com/blog/social-media/website-traffic-series-part-20-leveraging-holidays-and-big-events/ Christmas, thanksgiving, the summer Olympic games, the U.S. presidential elections, you name it. For most people those are holidays where they rest and hang out with family and friends, or big events that they watch on television. For website owners and Internet marketers, however, those are great traffic generation opportunities! The concept: The Internet is […]

The post Website Traffic Series Part 20: Leveraging Holidays and Big Events appeared first on Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc..

]]> https://smbconsultinginc.com/2008/11/29/website-traffic-series-part-20-leveraging-holidays-and-big-events/feed/ 2 579 Make trade events deliver in 2009 (Cece Lee) https://smbconsultinginc.com/2008/11/17/make-trade-events-deliver-in-2009-cece-lee/ https://smbconsultinginc.com/2008/11/17/make-trade-events-deliver-in-2009-cece-lee/#respond Mon, 17 Nov 2008 19:33:46 +0000 http://smbconsultinginc.com/blog/social-media/make-trade-events-deliver-in-2009-cece-lee/ Drew’s Note:  As I try to do every Friday, I’m pleased to bring you a guest post.  Meet another  thought leader who shares her insights via the blogosphere. So without further ado…Cece Lee.  Again. Enjoy! As companies prepare to reduce travel and marketing budgets, marketers will be seeking ways to get the most out of […]

The post Make trade events deliver in 2009 (Cece Lee) appeared first on Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc..

]]> https://smbconsultinginc.com/2008/11/17/make-trade-events-deliver-in-2009-cece-lee/feed/ 0 571 Blogging Questions & Answers 24 https://smbconsultinginc.com/2008/11/10/blogging-questions-answers-24/ https://smbconsultinginc.com/2008/11/10/blogging-questions-answers-24/#comments Mon, 10 Nov 2008 16:24:08 +0000 http://smbconsultinginc.com/blog/social-media/blogging-questions-answers-24/ I hope you guys had a great week, and to close it in style, here comes the Blogging Questions & Answers. I am answers the questions on batch 19 already, so stay tuned if yours has not been featured yet. You can leave a question for me by writing a comment below. 1. Lax asks: […]

The post Blogging Questions & Answers 24 appeared first on Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc..

]]> https://smbconsultinginc.com/2008/11/10/blogging-questions-answers-24/feed/ 1 551 Personal Branding is its own reward https://smbconsultinginc.com/2008/11/02/personal-branding-is-its-own-reward/ https://smbconsultinginc.com/2008/11/02/personal-branding-is-its-own-reward/#respond Mon, 03 Nov 2008 00:15:40 +0000 http://smbconsultinginc.com/blog/social-media/personal-branding-is-its-own-reward/ Each year, Dan Schawbel’s organization recognizes some of the standout brands with Personal Brand Awards. Last year, Rohit Bhargava won the gold award, and this year Jeremiah Owyang was presented the 2008 gold award. An esteemed panel of judges made the selection and people were graded based on a few factors, such as value proposition, […]

The post Personal Branding is its own reward appeared first on Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc..

]]> https://smbconsultinginc.com/2008/11/02/personal-branding-is-its-own-reward/feed/ 0 534 Fear of Losing: Using Competitive Instincts to Your Advantage https://smbconsultinginc.com/2008/10/31/fear-of-losing-using-competitive-instincts-to-your-advantage/ https://smbconsultinginc.com/2008/10/31/fear-of-losing-using-competitive-instincts-to-your-advantage/#respond Fri, 31 Oct 2008 13:19:18 +0000 http://smbconsultinginc.com/blog/social-media/fear-of-losing-using-competitive-instincts-to-your-advantage/ The Winner’s Curse is a term used to describe auctions whereby the winner will overpay because he/she overestimates the item’s actual market value. This tendency to overbid is due to factors like incomplete information or other market participants. Recent research show that people also overbid because of the fear of losing in a social competition.  A team of NYU neuroscientists and […]

The post Fear of Losing: Using Competitive Instincts to Your Advantage appeared first on Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc..

]]> https://smbconsultinginc.com/2008/10/31/fear-of-losing-using-competitive-instincts-to-your-advantage/feed/ 0 508 Those Who Bought McCain Action Figures Also Bought… https://smbconsultinginc.com/2008/10/31/those-who-bought-mccain-action-figures-also-bought/ https://smbconsultinginc.com/2008/10/31/those-who-bought-mccain-action-figures-also-bought/#respond Fri, 31 Oct 2008 12:58:04 +0000 http://smbconsultinginc.com/blog/marketing/internet-marketing/those-who-bought-mccain-action-figures-also-bought/ Upon a seller tagging his or her Barack Obama mask in such a way to make it appear for the term “terrorist costume,” Amazon has made the proper adjustments. While that’s a fascinating event, there’s still a lot of guilt-by-association fun to be had by examining Amazon’s “Customers Who Bought This Item Also Bought…” feature. […]

The post Those Who Bought McCain Action Figures Also Bought… appeared first on Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc..

]]> https://smbconsultinginc.com/2008/10/31/those-who-bought-mccain-action-figures-also-bought/feed/ 0 504 Email Marketing Real Estate Toolbox Podcast – Podcast #16 https://smbconsultinginc.com/2008/10/31/email-marketing-real-estate-toolbox-podcast-podcast-16/ https://smbconsultinginc.com/2008/10/31/email-marketing-real-estate-toolbox-podcast-podcast-16/#respond Fri, 31 Oct 2008 12:57:42 +0000 http://smbconsultinginc.com/blog/real-estate/email-marketing-real-estate-toolbox-podcast-podcast-16/ Hey Everyone, Well, I am snowed in down at my lakehouse in Branson, we are getting absolutely pummeled with snow right now, not even sure how much longer I will have an Internet Connection. Anyway, just a few minutes ago, I came across a perfect example of using your list of customers to generate business […]

The post Email Marketing Real Estate Toolbox Podcast – Podcast #16 appeared first on Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc..

]]> https://smbconsultinginc.com/2008/10/31/email-marketing-real-estate-toolbox-podcast-podcast-16/feed/ 0 494 A 5 Step Marketing Plan for Single Property Websites https://smbconsultinginc.com/2008/10/31/a-5-step-marketing-plan-for-single-property-websites/ https://smbconsultinginc.com/2008/10/31/a-5-step-marketing-plan-for-single-property-websites/#comments Fri, 31 Oct 2008 12:57:39 +0000 http://smbconsultinginc.com/blog/real-estate/a-5-step-marketing-plan-for-single-property-websites/ This is the feature article in this week’s RealtyBiz Agent Success Newsletter. One of the best ways to differentiate yourself from other agents is to offer more value for your commission than what other agents are providing. One easy way to do this is to create a website for your client’s home with its own […]

The post A 5 Step Marketing Plan for Single Property Websites appeared first on Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc..

]]> https://smbconsultinginc.com/2008/10/31/a-5-step-marketing-plan-for-single-property-websites/feed/ 1 490 How To Get The Most Bang for Your $2500 Marketing Budget https://smbconsultinginc.com/2008/10/31/how-to-get-the-most-bang-for-your-2500-marketing-budget/ https://smbconsultinginc.com/2008/10/31/how-to-get-the-most-bang-for-your-2500-marketing-budget/#respond Fri, 31 Oct 2008 12:57:27 +0000 http://smbconsultinginc.com/blog/real-estate/how-to-get-the-most-bang-for-your-2500-marketing-budget/ This is a bonus sixth step in the continuing series on how new agents can successfully break into the real estate market. (FYI disclosure: I use a few affiliate links throughout this article.) I’ll close this series by going back to Mike’s original question. As a new agent, if I had $2500, how would I […]

The post How To Get The Most Bang for Your $2500 Marketing Budget appeared first on Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc..

]]> https://smbconsultinginc.com/2008/10/31/how-to-get-the-most-bang-for-your-2500-marketing-budget/feed/ 0 483 How To Build a Referral-Based Business https://smbconsultinginc.com/2008/10/31/how-to-build-a-referral-based-business/ https://smbconsultinginc.com/2008/10/31/how-to-build-a-referral-based-business/#respond Fri, 31 Oct 2008 12:57:25 +0000 http://smbconsultinginc.com/blog/real-estate/how-to-build-a-referral-based-business/ This is step 5 of a five-part series on how new agents can successfully break into the real estate market. Yesterday, I talked about the importance of nurturing your prospect list. Today, I’m going to shift gears and discuss what you need to do to build a referral-based business. Last week, Mike asked me, “Where […]

The post How To Build a Referral-Based Business appeared first on Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc..

]]> https://smbconsultinginc.com/2008/10/31/how-to-build-a-referral-based-business/feed/ 0 482