Events Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/tag/events/ Better Marketing | Better Results Sat, 29 Nov 2008 23:24:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://i0.wp.com/smbconsultinginc.com/wp-content/uploads/2023/03/cropped-SMB_cyan.png?fit=32%2C32&ssl=1 Events Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/tag/events/ 32 32 230892403 Website Traffic Series Part 20: Leveraging Holidays and Big Events https://smbconsultinginc.com/2008/11/29/website-traffic-series-part-20-leveraging-holidays-and-big-events/ https://smbconsultinginc.com/2008/11/29/website-traffic-series-part-20-leveraging-holidays-and-big-events/#comments Sat, 29 Nov 2008 23:24:25 +0000 http://smbconsultinginc.com/blog/social-media/website-traffic-series-part-20-leveraging-holidays-and-big-events/ Christmas, thanksgiving, the summer Olympic games, the U.S. presidential elections, you name it. For most people those are holidays where they rest and hang out with family and friends, or big events that they watch on television. For website owners and Internet marketers, however, those are great traffic generation opportunities! The concept: The Internet is […]

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]]> https://smbconsultinginc.com/2008/11/29/website-traffic-series-part-20-leveraging-holidays-and-big-events/feed/ 2 579 Make trade events deliver in 2009 (Cece Lee) https://smbconsultinginc.com/2008/11/17/make-trade-events-deliver-in-2009-cece-lee/ https://smbconsultinginc.com/2008/11/17/make-trade-events-deliver-in-2009-cece-lee/#respond Mon, 17 Nov 2008 19:33:46 +0000 http://smbconsultinginc.com/blog/social-media/make-trade-events-deliver-in-2009-cece-lee/ Drew’s Note:  As I try to do every Friday, I’m pleased to bring you a guest post.  Meet another  thought leader who shares her insights via the blogosphere. So without further ado…Cece Lee.  Again. Enjoy! As companies prepare to reduce travel and marketing budgets, marketers will be seeking ways to get the most out of […]

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]]> https://smbconsultinginc.com/2008/11/17/make-trade-events-deliver-in-2009-cece-lee/feed/ 0 571 Personal Branding is its own reward https://smbconsultinginc.com/2008/11/02/personal-branding-is-its-own-reward/ https://smbconsultinginc.com/2008/11/02/personal-branding-is-its-own-reward/#respond Mon, 03 Nov 2008 00:15:40 +0000 http://smbconsultinginc.com/blog/social-media/personal-branding-is-its-own-reward/ Each year, Dan Schawbel’s organization recognizes some of the standout brands with Personal Brand Awards. Last year, Rohit Bhargava won the gold award, and this year Jeremiah Owyang was presented the 2008 gold award. An esteemed panel of judges made the selection and people were graded based on a few factors, such as value proposition, […]

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]]> https://smbconsultinginc.com/2008/11/02/personal-branding-is-its-own-reward/feed/ 0 534 Fear of Losing: Using Competitive Instincts to Your Advantage https://smbconsultinginc.com/2008/10/31/fear-of-losing-using-competitive-instincts-to-your-advantage/ https://smbconsultinginc.com/2008/10/31/fear-of-losing-using-competitive-instincts-to-your-advantage/#respond Fri, 31 Oct 2008 13:19:18 +0000 http://smbconsultinginc.com/blog/social-media/fear-of-losing-using-competitive-instincts-to-your-advantage/ The Winner’s Curse is a term used to describe auctions whereby the winner will overpay because he/she overestimates the item’s actual market value. This tendency to overbid is due to factors like incomplete information or other market participants. Recent research show that people also overbid because of the fear of losing in a social competition.  A team of NYU neuroscientists and […]

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]]> https://smbconsultinginc.com/2008/10/31/fear-of-losing-using-competitive-instincts-to-your-advantage/feed/ 0 508 A 5 Step Marketing Plan for Single Property Websites https://smbconsultinginc.com/2008/10/31/a-5-step-marketing-plan-for-single-property-websites/ https://smbconsultinginc.com/2008/10/31/a-5-step-marketing-plan-for-single-property-websites/#comments Fri, 31 Oct 2008 12:57:39 +0000 http://smbconsultinginc.com/blog/real-estate/a-5-step-marketing-plan-for-single-property-websites/ This is the feature article in this week’s RealtyBiz Agent Success Newsletter. One of the best ways to differentiate yourself from other agents is to offer more value for your commission than what other agents are providing. One easy way to do this is to create a website for your client’s home with its own […]

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]]> https://smbconsultinginc.com/2008/10/31/a-5-step-marketing-plan-for-single-property-websites/feed/ 1 490 How To Get The Most Bang for Your $2500 Marketing Budget https://smbconsultinginc.com/2008/10/31/how-to-get-the-most-bang-for-your-2500-marketing-budget/ https://smbconsultinginc.com/2008/10/31/how-to-get-the-most-bang-for-your-2500-marketing-budget/#respond Fri, 31 Oct 2008 12:57:27 +0000 http://smbconsultinginc.com/blog/real-estate/how-to-get-the-most-bang-for-your-2500-marketing-budget/ This is a bonus sixth step in the continuing series on how new agents can successfully break into the real estate market. (FYI disclosure: I use a few affiliate links throughout this article.) I’ll close this series by going back to Mike’s original question. As a new agent, if I had $2500, how would I […]

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]]> https://smbconsultinginc.com/2008/10/31/how-to-get-the-most-bang-for-your-2500-marketing-budget/feed/ 0 483 How To Build a Referral-Based Business https://smbconsultinginc.com/2008/10/31/how-to-build-a-referral-based-business/ https://smbconsultinginc.com/2008/10/31/how-to-build-a-referral-based-business/#respond Fri, 31 Oct 2008 12:57:25 +0000 http://smbconsultinginc.com/blog/real-estate/how-to-build-a-referral-based-business/ This is step 5 of a five-part series on how new agents can successfully break into the real estate market. Yesterday, I talked about the importance of nurturing your prospect list. Today, I’m going to shift gears and discuss what you need to do to build a referral-based business. Last week, Mike asked me, “Where […]

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]]> https://smbconsultinginc.com/2008/10/31/how-to-build-a-referral-based-business/feed/ 0 482 Louisville Social Media Club Review: July 2008 https://smbconsultinginc.com/2008/08/01/louisville-social-media-club-review-july-2008/ https://smbconsultinginc.com/2008/08/01/louisville-social-media-club-review-july-2008/#respond Fri, 01 Aug 2008 23:03:49 +0000 http://smbconsultinginc.com/blog/?p=313 On Tuesday, July 14, 2008 the Social Media Club of Louisville met at the Water Tower on Zorn Avenue.  The meeting was well attended and a welcome change of scenery from some of the louder atmospheres of the early days. A very interesting presentation was given by Jake McKee, formerly of Lego.  Much of what […]

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]]> https://smbconsultinginc.com/2008/08/01/louisville-social-media-club-review-july-2008/feed/ 0 313 Louisville Social Media Club Meeting 4 Review https://smbconsultinginc.com/2008/05/21/louisville-social-media-club-meeting-4-review/ https://smbconsultinginc.com/2008/05/21/louisville-social-media-club-meeting-4-review/#respond Wed, 21 May 2008 17:05:04 +0000 http://zing-solutions.com/blog/?p=34 Due to some personal family issues and scheduling conflicts, I was not able to attend the Louisville Social Media Club event last night which really is a bummer for me because I enjoy sharing the experiences at these events. Due to that, I can’t provide a similar review to last time or the time before […]

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]]> https://smbconsultinginc.com/2008/05/21/louisville-social-media-club-meeting-4-review/feed/ 0 832 Twitter as a Traffic Generation Tool? You Bet! https://smbconsultinginc.com/2008/05/02/twitter-as-a-traffic-generation-tool-you-bet/ https://smbconsultinginc.com/2008/05/02/twitter-as-a-traffic-generation-tool-you-bet/#respond Fri, 02 May 2008 16:03:28 +0000 http://zing-solutions.com/blog/?p=20 I (Roger) have been involved with social media for awhile now in various forms (MySpace, Facebook, blogging, LinkedIn, etc.), but I didn’t get consistently involved with Twitter until a month ago or so. Now I’d consider myself a Twitter-holic. Rough Beginnings At first, I just didn’t get Twitter. 140 characters to tell people “what I’m […]

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