how-to Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/tag/how-to/ Better Marketing | Better Results Mon, 17 Nov 2008 19:33:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://i0.wp.com/smbconsultinginc.com/wp-content/uploads/2023/03/cropped-SMB_cyan.png?fit=32%2C32&ssl=1 how-to Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/tag/how-to/ 32 32 230892403 How to Understand Your Audience: Data Collection & Analysis https://smbconsultinginc.com/2008/11/17/how-to-understand-your-audience-data-collection-analysis/ https://smbconsultinginc.com/2008/11/17/how-to-understand-your-audience-data-collection-analysis/#comments Mon, 17 Nov 2008 19:33:38 +0000 http://smbconsultinginc.com/blog/social-media/how-to-understand-your-audience-data-collection-analysis/ The internet is a fast-paced environment. People can come to your website at any hour from a wide range of locations, each of them with different intentions or needs. Unlike physical retail stores, you can’t see who is coming in and browsing around. You don’t know much about the people reading you. How can we develop a rough profile […]

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]]> https://smbconsultinginc.com/2008/11/17/how-to-understand-your-audience-data-collection-analysis/feed/ 1 567 25 Lessons Learned from Failure https://smbconsultinginc.com/2008/11/10/25-lessons-learned-from-failure/ https://smbconsultinginc.com/2008/11/10/25-lessons-learned-from-failure/#respond Mon, 10 Nov 2008 16:24:08 +0000 http://smbconsultinginc.com/blog/social-media/25-lessons-learned-from-failure/ If you want to succeed, you got fail. And fail a lot! Sounds counter-intuitive huh? But is one of the most important business concepts. If you don’t fail, you are not stretching out of your comfort zone. You are not taking risks. You are not learning things along the way. There is an interesting article […]

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]]> https://smbconsultinginc.com/2008/11/10/25-lessons-learned-from-failure/feed/ 0 552 Pop-up Mania! Will They Come Back To Vogue? https://smbconsultinginc.com/2008/11/06/pop-up-mania-will-they-come-back-to-vogue/ https://smbconsultinginc.com/2008/11/06/pop-up-mania-will-they-come-back-to-vogue/#respond Thu, 06 Nov 2008 09:19:37 +0000 http://smbconsultinginc.com/blog/social-media/pop-up-mania-will-they-come-back-to-vogue/ A couple of weeks ago Darren Rowse posted an article where he shared a technique that increased his newsletter subscription rate by over 700%, from an average of 40 news subscribers per day to 350! He probably could not have foreseen the mass effect that the post would trigger! After that post, in fact, dozens […]

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]]> https://smbconsultinginc.com/2008/11/06/pop-up-mania-will-they-come-back-to-vogue/feed/ 0 547 How to Succeed in Running a MEGA Agent Team with Jay Nelson Podcast 17 https://smbconsultinginc.com/2008/10/31/how-to-succeed-in-running-a-mega-agent-team-with-jay-nelson-podcast-17/ https://smbconsultinginc.com/2008/10/31/how-to-succeed-in-running-a-mega-agent-team-with-jay-nelson-podcast-17/#respond Fri, 31 Oct 2008 12:57:42 +0000 http://smbconsultinginc.com/blog/real-estate/how-to-succeed-in-running-a-mega-agent-team-with-jay-nelson-podcast-17/ Hi gang.  Just wanted to let you in on one of the best interviews you will ever hear about running a high achieving real estate team.  Today, I had the pleasure to sit down with Jay Nelson of RE/MAX Elite in Nashville, TN.  Jay did not start real estate the easy way.  Jay came to […]

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]]> https://smbconsultinginc.com/2008/10/31/how-to-succeed-in-running-a-mega-agent-team-with-jay-nelson-podcast-17/feed/ 0 495 7 Tips for Coping with Email Overload https://smbconsultinginc.com/2008/10/31/7-tips-for-coping-with-email-overload/ https://smbconsultinginc.com/2008/10/31/7-tips-for-coping-with-email-overload/#respond Fri, 31 Oct 2008 12:57:37 +0000 http://smbconsultinginc.com/blog/real-estate/7-tips-for-coping-with-email-overload/ This is the feature article in this week’s RealtyBiz Agent Success Newsletter. I’m now back from Spain and have spent the last week trying to catch up on email, contacts, client relationships, and everything else that I put on hold for my vacation. Getting away was great – and I made sure not to do […]

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]]> https://smbconsultinginc.com/2008/10/31/7-tips-for-coping-with-email-overload/feed/ 0 489 How To Get The Most Bang for Your $2500 Marketing Budget https://smbconsultinginc.com/2008/10/31/how-to-get-the-most-bang-for-your-2500-marketing-budget/ https://smbconsultinginc.com/2008/10/31/how-to-get-the-most-bang-for-your-2500-marketing-budget/#respond Fri, 31 Oct 2008 12:57:27 +0000 http://smbconsultinginc.com/blog/real-estate/how-to-get-the-most-bang-for-your-2500-marketing-budget/ This is a bonus sixth step in the continuing series on how new agents can successfully break into the real estate market. (FYI disclosure: I use a few affiliate links throughout this article.) I’ll close this series by going back to Mike’s original question. As a new agent, if I had $2500, how would I […]

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]]> https://smbconsultinginc.com/2008/10/31/how-to-get-the-most-bang-for-your-2500-marketing-budget/feed/ 0 483 How To Build a Referral-Based Business https://smbconsultinginc.com/2008/10/31/how-to-build-a-referral-based-business/ https://smbconsultinginc.com/2008/10/31/how-to-build-a-referral-based-business/#respond Fri, 31 Oct 2008 12:57:25 +0000 http://smbconsultinginc.com/blog/real-estate/how-to-build-a-referral-based-business/ This is step 5 of a five-part series on how new agents can successfully break into the real estate market. Yesterday, I talked about the importance of nurturing your prospect list. Today, I’m going to shift gears and discuss what you need to do to build a referral-based business. Last week, Mike asked me, “Where […]

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]]> https://smbconsultinginc.com/2008/10/31/how-to-build-a-referral-based-business/feed/ 0 482 Following Up: The Secret To More Sales https://smbconsultinginc.com/2008/10/31/following-up-the-secret-to-more-sales/ https://smbconsultinginc.com/2008/10/31/following-up-the-secret-to-more-sales/#respond Fri, 31 Oct 2008 12:57:23 +0000 http://smbconsultinginc.com/blog/real-estate/following-up-the-secret-to-more-sales/ This is step 4 of a five-part series on how new agents can successfully break into the real estate market. Most small-business owners (myself included) are guilty of not following up with all leads they generate. When leads pour in, it’s tempting to cherry pick the low hanging fruit while ignoring all the others who […]

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]]> https://smbconsultinginc.com/2008/10/31/following-up-the-secret-to-more-sales/feed/ 0 481 Content Promotion Strategy https://smbconsultinginc.com/2008/10/30/content-promotion-strategy/ https://smbconsultinginc.com/2008/10/30/content-promotion-strategy/#respond Thu, 30 Oct 2008 04:51:00 +0000 http://smbconsultinginc.com/blog/?p=431 Here’s a content promotion strategy that is used by some of the top internet marketers although they don’t talk about it all that much (probably because they don’t want everyone using it).  😉 Guide as much traffic as possible to the content sharing sites that link to your lead generation site first and foremost.  Then […]

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]]> https://smbconsultinginc.com/2008/10/30/content-promotion-strategy/feed/ 0 431 Video: Using Summize as a Research Tool https://smbconsultinginc.com/2008/08/13/video-using-summize-as-a-research-tool/ https://smbconsultinginc.com/2008/08/13/video-using-summize-as-a-research-tool/#comments Wed, 13 Aug 2008 20:17:47 +0000 http://smbconsultinginc.com/blog/?p=359 I thought I’d toss together a quick video on using Summize as a research tool as it came in handy when compiling the Personalization Precept.  I hope you enjoy the video and share your comments once you’ve scoped it out.

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