How dumb do you think your customers are?

How dumb do you think your customers are?

We give a lot of lip service to the idea of authenticity.  But come on…do we really think hotels don’t want to wash our sheets and towels every day because they care about the environment? I’d have a much higher opinion of the hotel if they...

Subscribe To My Internet Marketing Newsletter

I have been planning to launch my email newsletter for a while, but wasn’t able to due to lack of time. This week I finally found some time to create an account on Aweber, and I will be launching the list officially today. So what will it be about? Internet...
Remove the irritant – Amazon attacks Wrap Rage

Remove the irritant – Amazon attacks Wrap Rage

We hear a lot of buzz about innovation.  Everyone is trying to create the next iPod.  But sometimes, the most powerful way to reward current customers and gain new one is not by inventing something new…but instead, by removing an irritant. Amazon...