How to Beat Google (Part 1)

by Rich SkrentaOur entire industry is scared witless by Google’s dominance in search and advertising. Microsoft and Yahoo have been unsuccessful at staunching the bleeding of their search market share. VCs parrot the Google PR FUD machine that you need giant...

What Do I Get?

By Seth Godin Most marketing (and most business) is usually like this: Do this and get that. Figure out what you want, figure out what you need to do to get it, and go do it. I was thinking about the way my Dad does business the other day. He’s been a successful...