Following Up: The Secret To More Sales

Following Up: The Secret To More Sales

This is step 4 of a five-part series on how new agents can successfully break into the real estate market. Most small-business owners (myself included) are guilty of not following up with all leads they generate. When leads pour in, it’s tempting to cherry pick...
Do Links Even Matter Anymore?

Do Links Even Matter Anymore?

Links are like a healthy addiction. And if you are to survive in the online marketplace you need lots and lots of links. Injecting Links! But links are like the U.S. Dollar (especially lately!). The Treasury keeps printing dollars and what happens to the value of the...
Following Up: The Secret To More Sales

Why SEO is Dead

Search Engine Optimization (SEO) or Off Page Equity? Huh? Have you ever thought about what that means? Going back to its roots, SEO meant to optimize a page so an engine like Alta Vista would like it and rank it higher than the next guy or gal. Words like density,...
Following Up: The Secret To More Sales

Sitemaps.xml for your Real Estate Website

Troy asks in one of the comments about an easy way to make Google Sitemaps for his real estate website. If you have a WordPress Blog as well as other Open Source blogs you can use a plug in that will make a sitemap for you. For a regular ole website you can use my...
Following Up: The Secret To More Sales

Using Video in Your Real Estate Marketing

Having commercial quality video that represents your business is a valuable animated brochure. Much like a traditional website the highly produced video is useful, but not nearly as much as the more scrappy on the fly production. Much like what a blog is about....