The World Famous SMB Consulting Blog
Personalization Precept Update
I'm about 85% done with the Personalization Precept Report and plan to have it ready for release (along with the follow up campaign) by Friday (August 8, 2008). If you're wondering what benefits you'll receive by registering to receive this free report, here's a...
Louisville Social Media Club Review: July 2008
On Tuesday, July 14, 2008 the Social Media Club of Louisville met at the Water Tower on Zorn Avenue. The meeting was well attended and a welcome change of scenery from some of the louder atmospheres of the early days. A very interesting presentation was given by Jake...
Domino's–You SUCK!!!!
I just placed a pizza order to be delivered by Domino's at 5:30 PM. Their fancy order tracker (which I think is pretty cool, but I'm not sure this is what they had in mind) informed me that the pizza was baked and put into a box at 5:40 PM. At 6:04, it informed me...
"Personalization Precept" Report
The past few days, I have been working around the clock on a report that I believe will be well received by the marketing community. I hope to have it completed by the close of business this Friday, and I will be sending out advanced copies to those folks in my...
Book Review: Conversation Marketing
Author: Ian Lurie Approaching prospects and customers as if you're just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That's the basic premise of the book, and I found it to...
InfusionSoft Upgrade Sneak Peek
Today, I was privy to a sneak peek at the new interface for InfusionSoft that is due to be released very soon (likely in August). From what I saw during the webinar, I am very impressed. For starters, they've really ramped up the response time within the application...
Eunice Bauer, 1928-2008, RIP
On June 25, 2008, my mother, Eunice Bauer, passed away after 79 years and recent bouts with bladder cancer and Alzheimer's disease. Many of you who are familiar with the developments in recent months knew, as I did, that this day was quickly approaching, but that...
My recent hiatus–a serious explanation
For those of you that have been checking in on our blog on a regular basis wondering where all the content disappeared to, I apologize for not posting more of late. I have been facing some serious life crises of sorts, and I'm frankly drained and burned out from...
5 Ways to Increase Technology Sales: Video 3
In our ongoing video series that highlights increasing sales for a fictitious technology company, I review the stakeholder meetings in this installment. Brief Recap As I hope you remember, this is a $62.5 million technology company that has experienced a few bumps in...
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