The World Famous SMB Consulting Blog
Overcoming Common Brand Problems – 28
By Derrick Daye on Common Brand Problems As we make our way to 40 an old problem claims number 28 on our list... Overcoming Common Brand Problem Number 28: Defining your target consumer too broadly (for instance, women ages 18-65) Analysis: A brand promises relevant...
Business Growth – Examining Five Killer Strategies For Trouncing the Competition
by Robyn KnappWinners in business play rough and don't apologize for it.Toyota has steadily attacked the Big Three where their will to defend was weakest, moving up the line from compact cars to mid- and full-size vehicles and on to Detroit's last remaining profit...
The Real Value of Strategic Planning
by Rick JohnsonI know some of you are so involved in fighting fires that you believe there isn’t time to develop a strategic plan. Some of you may consider long term planning a waste of time. Some believe long term planning is what you are going to do after lunch and...
Gatekeeper Google's Unbreakable Algorithm
It seems we spend a lot of time talking about lawsuits filed against Google these days, what with Sumner Redstone's $1 billion swing at the Web giant and all. But it's a smaller suit just dismissed by Judge Jeremy Fogel of the U.S. District Court for the Northern...
How to Exit a Job
By Michael Wade There are three common mistakes that people make when leaving organizations; one is merely an inconvenience but the others can harm a career.The minor mistake is giving too much notice. In most instances, the departing executive or manager who gives...
Survey: Small companies cut hiring plans
The share of small businesses planning to hire in the near future fell in February, the survey by the National Federation of Independent Business says, underlining weakness in overall job growth during the month. NFIB says 13% of the 725 small companies surveyed last...
How to Get the News Media to Cover Your Story
By Derrick Daye on Public Relations Stories have a better chance of being covered if they: •Tie into what people are talking about today•Add to discussions on current “hot” issues or topics•Reference prominent people, places or things•Have visual impact•Are...
Building Winning Brands – 6 of 16
By Derrick Daye on Relevant Differentiation The sixth most important thing to know about building winning brands is that relevant differentiation is the defining aspect of a brand.It is the most important thing a brand can deliver. Numerous studies have shown that...
What's Your Exit Strategy?
By Valeria Maltoni Although very important for entrepreneurs and business owners, we would all be served well by having a well defined exit strategy. Similarly to your investment portfolio, an exit strategy needs to be recalibrated over time to make sure it serves you...
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