Stories have a better chance of being covered if they:
•Tie into what people are talking about today
•Add to discussions on current “hot” issues or topics
•Reference prominent people, places or things
•Have visual impact
•Are dramatic
•Are unexpected, controversial or outrageous
•Directly impact a publication’s readership
•Directly impact a station’s audience
•Have “human interest”
•Educate or entertain
•Have a “local” angle
•Tie into a holiday or special occasion
•Represent a significant milestone or a major honor
•Are introduced on a ‘slow’ news day
•Are introduced to news directors and news staff through
established relationship channels