How to Be Ordinary

Do just enough to get by. Half-ass it!Be average and blend in. Make sure no one notices especially those you view as important.Shun responsibility. Don’t be useful to others unless you absolutely must.Stay in the middle of the pack. Avoid the front and back at all...

Interesting News Tidbits for 1/5/2007

Since I’m preparing to head out of town shortly and haven’t posted in a couple of days, I figured I’d share the interesting things I’ve been reading today.Companies making the news today:1) Wal-Mart: Would you like some glass mixed in with your...

Christmas Shopping: This Was to be THE Year

I’m happy to report I’m more or less finished with the Christmas shopping chores for 2006, but I’m rather disappointed in myself again. This was to be THE year I got all of that stuff done in September or October instead of waiting until December to...

Does Free Really Mean Free Anymore?

I began thinking about our free one-month offer of services last night and wondered internally “how is our free offer different from everyone else’s?”For starters, our free month is 95% free (you have to invest human time resources and share relevant...

When Average isn't Good Enough

If you’ve visited this blog before, you probably saw my post on the seminar Seth Godin gave here last week in Louisville. If you haven’t, please check it out as it will make this post more sensible to you. In short, Seth made a statement that we’re...

Leveraging Better Competition

Most people who know the least bit about me know I’m a huge University of Louisville athletics fan, and I’m also an avid cyclist. I’ve been a season ticket holder for UofL football and basketball for over ten years, and I’ve been involved in...