The World Famous SMB Consulting Blog
Why Strategic Planning is Important Even for Small Businesses
Small business owners mistakenly believe that the size of their business negates the need for strategic planning but the opposite is actually true. Its inherent size is actually what makes strategic planning more important because it can be means for a small business...
Don't Confuse the Message
One of the worst mistakes an advertiser can make is sending mixed messages. I'm always paying attention to advertising and marketing to see how others attempt to get their message across in 15-30 seconds. After-all, the human attention span isn't getting any greater,...
Seven Strategic Actions To Deal With Change And Uncertainty In Business And Life
Dealing with and handling change and uncertainty is one of the major challenges each of us faces in today’s world. And we face it in our business and personal lives. It can be said that change and uncertainty arrive together and that most people find it much more...
2007 Digital Outlook
By GuyKawasaki Avenue A Razorfish recently published the 2007 Digital Outlook Report (6230.6K). This report examines trends in the way consumers, publishers, and advertisers employ digital media to have a conversation with each other. Specifically, it covers the...
Weekly Grammaticalness: 5 Common Mistakes That Make You Look Dumb
By Owen Lystrup on Writing As a very humble offering as substitute for my lack of grammatical posts, here is a very good post from Copyblogger. It’s a list of five common errors in writing. True blogging and marketing copy is usually dumbed down a bit to a...
Case Study: Brand Equity in the Insurance Industry
By Derrick Daye on State Farm The findings from our comprehensive brand equity study of the insurance industry has implications for many industries. Here is what we found: •While there are over 100 insurance brands whose names people have heard of, few achieve...
Is Your Strategy Wrong?
If you are not using the 80/20 Principle to control your strategy, your strategy is more than likely wrong. You may not have an accurate picture of where you make, and lose, the most money.Where are you making the most money?Conduct an 80/20 Analysis of profits by...
Famous Last Words
by Michael Wade:There are certain lines that signal impending doom. Common ones are:Let's run it by Finance.The CEO's spouse has a special interest in this topic and just wants to see the plan.We tried something sorta like that seven years ago but the analyst is no...
All Ad Spending To Go Digital
by John JantschMedia Post ran an article this morning quoting a Microsoft exec claiming that within three years most of their $1billion ad spending will be in the digital space. "We're actually pretty confident that by 2010, the majority of our media mix will shift to...
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