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Upon Further Review …

Today marks the day the NFL Officials get reinstated and professional football games won't look like they are fixed...

Roofing Marketing

Chances are good that you landed here today because you got an email or...

Plumbing Marketing

Chances are good that you landed here today because you got an email or...

HVAC Marketing

Chances are good that you landed here today because you got an email or...

Electrician Marketing

Chances are good that you landed here today because you got an email or...

Don't Confuse the Message

One of the worst mistakes an advertiser can make is sending mixed messages. I'm always paying attention to advertising and marketing to see how others attempt to get their message across in 15-30 seconds. After-all, the human attention span isn't getting any greater,...

2007 Digital Outlook

2007 Digital Outlook

By GuyKawasaki Avenue A Razorfish recently published the 2007 Digital Outlook Report (6230.6K). This report examines trends in the way consumers, publishers, and advertisers employ digital media to have a conversation with each other. Specifically, it covers the...

Case Study: Brand Equity in the Insurance Industry

By Derrick Daye on State Farm The findings from our comprehensive brand equity study of the insurance industry has implications for many industries. Here is what we found: •While there are over 100 insurance brands whose names people have heard of, few achieve...

Is Your Strategy Wrong?

If you are not using the 80/20 Principle to control your strategy, your strategy is more than likely wrong. You may not have an accurate picture of where you make, and lose, the most money.Where are you making the most money?Conduct an 80/20 Analysis of profits by...

Famous Last Words

by Michael Wade:There are certain lines that signal impending doom. Common ones are:Let's run it by Finance.The CEO's spouse has a special interest in this topic and just wants to see the plan.We tried something sorta like that seven years ago but the analyst is no...

All Ad Spending To Go Digital

by John JantschMedia Post ran an article this morning quoting a Microsoft exec claiming that within three years most of their $1billion ad spending will be in the digital space. "We're actually pretty confident that by 2010, the majority of our media mix will shift to...

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