by John Jantsch
Media Post ran an article this morning quoting a Microsoft exec claiming that within three years most of their $1billion ad spending will be in the digital space.
“We’re actually pretty confident that by 2010, the majority of our media mix will shift to digital,” said Mich Mathews, senior vice president of the company’s central marketing group, at the AAAAs media conference.”
I guess you either see that as doom or opportunity depending on where you sit at the table. It’s as clear a sign as small business should need though to help them understand that they too must get digital, get online, start using the marketing tool that’s driving the engine these days.
You don’t have to be Microsoft or a major television network to understand the symbolic nature of this story.