Advertising Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/category/advertising/ Better Marketing | Better Results Wed, 24 Nov 2010 05:33:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://i0.wp.com/smbconsultinginc.com/wp-content/uploads/2023/03/cropped-SMB_cyan.png?fit=32%2C32&ssl=1 Advertising Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/category/advertising/ 32 32 230892403 2010 Super Bowl Ads https://smbconsultinginc.com/2010/02/08/10-super-bowl-ads/ https://smbconsultinginc.com/2010/02/08/10-super-bowl-ads/#respond Mon, 08 Feb 2010 19:28:57 +0000 http://smbconsultinginc.com/blog/?p=762 Ok, so the SuperBowl is over, and there are a new set of commercials to judge and discuss. Since a 30 second spot during the game costs anywhere between $2.5 to $3 million, advertisers need to bring their “A” game for this once/year event.  The thing I don’t like about SuperBowl ads are that the […]

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]]> https://smbconsultinginc.com/2010/02/08/10-super-bowl-ads/feed/ 0 762 BuyerZone Experience – Some Analysis & Friendly Advice https://smbconsultinginc.com/2009/12/15/buyerzone-experience-some-analysis-friendly-advice/ https://smbconsultinginc.com/2009/12/15/buyerzone-experience-some-analysis-friendly-advice/#respond Tue, 15 Dec 2009 18:44:53 +0000 http://smbconsultinginc.com/blog/?p=754 Recently I filled out a request for information form at BuyerZone.com for outbound telemarketing and direct mail services.  I did this for two reasons: 1) to help the folks who go through the List Samurai program identify potential quality vendors to connect with for their marketing needs and 2) develop a better understanding of the […]

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]]> https://smbconsultinginc.com/2009/12/15/buyerzone-experience-some-analysis-friendly-advice/feed/ 0 754 Business Musings https://smbconsultinginc.com/2008/05/28/business-musings/ https://smbconsultinginc.com/2008/05/28/business-musings/#respond Wed, 28 May 2008 01:24:24 +0000 http://zing-solutions.com/blog/?p=38 First off, I’ve been battling a couple of virus & spyware infected computers since last Saturday so I apologize for slacking on the blog posts this week. I plan to get the videos rolling again very soon, and the computer problems appear to be behind me now. I’m debating if I want to relive the […]

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]]> https://smbconsultinginc.com/2008/05/28/business-musings/feed/ 0 836 Twitter as a Traffic Generation Tool? You Bet! https://smbconsultinginc.com/2008/05/02/twitter-as-a-traffic-generation-tool-you-bet/ https://smbconsultinginc.com/2008/05/02/twitter-as-a-traffic-generation-tool-you-bet/#respond Fri, 02 May 2008 16:03:28 +0000 http://zing-solutions.com/blog/?p=20 I (Roger) have been involved with social media for awhile now in various forms (MySpace, Facebook, blogging, LinkedIn, etc.), but I didn’t get consistently involved with Twitter until a month ago or so. Now I’d consider myself a Twitter-holic. Rough Beginnings At first, I just didn’t get Twitter. 140 characters to tell people “what I’m […]

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]]> https://smbconsultinginc.com/2008/05/02/twitter-as-a-traffic-generation-tool-you-bet/feed/ 0 819 Stupid Slogans – Where's the Creativity? https://smbconsultinginc.com/2008/04/30/stupid-slogans-wheres-the-creativity/ https://smbconsultinginc.com/2008/04/30/stupid-slogans-wheres-the-creativity/#respond Wed, 30 Apr 2008 17:53:39 +0000 http://zing-solutions.com/blog/?p=17 The past two days, I (Roger) have hoarded myself up in a hotel outside of Cincinnati (Florence, KY to be exact). The main reason for the trip was to attend the Social Media Breakfast, but the secondary reason was to get myself out of my own comfort zone to hopefully stimulate some creativity. During my […]

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]]> https://smbconsultinginc.com/2008/04/30/stupid-slogans-wheres-the-creativity/feed/ 0 816 Don't Confuse the Message https://smbconsultinginc.com/2007/03/15/dont-confuse-the-message/ https://smbconsultinginc.com/2007/03/15/dont-confuse-the-message/#respond Thu, 15 Mar 2007 17:55:00 +0000 http://smbconsultinginc.com/blog/marketing/dont-confuse-the-message/ One of the worst mistakes an advertiser can make is sending mixed messages. I’m always paying attention to advertising and marketing to see how others attempt to get their message across in 15-30 seconds. After-all, the human attention span isn’t getting any greater, and we’re overloaded with messages on a day-to-day basis so we weed […]

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]]> https://smbconsultinginc.com/2007/03/15/dont-confuse-the-message/feed/ 0 216 All Ad Spending To Go Digital https://smbconsultinginc.com/2007/03/06/all-ad-spending-to-go-digital/ https://smbconsultinginc.com/2007/03/06/all-ad-spending-to-go-digital/#respond Tue, 06 Mar 2007 17:18:00 +0000 http://smbconsultinginc.com/blog/marketing/all-ad-spending-to-go-digital/ by John Jantsch Media Post ran an article this morning quoting a Microsoft exec claiming that within three years most of their $1billion ad spending will be in the digital space. “We’re actually pretty confident that by 2010, the majority of our media mix will shift to digital,” said Mich Mathews, senior vice president of […]

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]]> https://smbconsultinginc.com/2007/03/06/all-ad-spending-to-go-digital/feed/ 0 209 5 critical questions for effective small business advertising https://smbconsultinginc.com/2007/02/12/5-critical-questions-for-effective-small-business-advertising/ https://smbconsultinginc.com/2007/02/12/5-critical-questions-for-effective-small-business-advertising/#respond Mon, 12 Feb 2007 07:36:00 +0000 http://smbconsultinginc.com/blog/marketing/5-critical-questions-for-effective-small-business-advertising/ From Michael Cage’s Site: —————————— If you honestly evaluate your advertising using the five questions in this message, one of two things will happen: You’ll discover that your advertising provides compelling and powerful answers to each and every question. If so, congratulations—you’re in the top 1% of all small business advertisers, and you’re achieving amazing […]

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]]> https://smbconsultinginc.com/2007/02/12/5-critical-questions-for-effective-small-business-advertising/feed/ 0 169 The Super Bowl Ad Review: Top 8 Ads of 2007 https://smbconsultinginc.com/2007/02/05/the-super-bowl-ad-review-top-8-ads-of-2007/ https://smbconsultinginc.com/2007/02/05/the-super-bowl-ad-review-top-8-ads-of-2007/#respond Mon, 05 Feb 2007 19:27:00 +0000 http://smbconsultinginc.com/blog/marketing/the-super-bowl-ad-review-top-8-ads-of-2007/ By paulmcenany Is there any question who the biggest loser of the night is? No, there’s not. It’s Anheuser-Busch. What a pathetic bunch of ads. Really, all, yes ALL of them sucked ass. Maybe not the worst of the night, but when you’re spending 20 million dollars or so within a couple hours of advertising, […]

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]]> https://smbconsultinginc.com/2007/02/05/the-super-bowl-ad-review-top-8-ads-of-2007/feed/ 0 160 Google Seeking To Place Ads In Video Games; In Talks To Buy Adscape Media https://smbconsultinginc.com/2007/01/22/google-seeking-to-place-ads-in-video-games-in-talks-to-buy-adscape-media/ https://smbconsultinginc.com/2007/01/22/google-seeking-to-place-ads-in-video-games-in-talks-to-buy-adscape-media/#comments Mon, 22 Jan 2007 17:16:00 +0000 http://smbconsultinginc.com/blog/marketing/google-seeking-to-place-ads-in-video-games-in-talks-to-buy-adscape-media/ I wondered when this would happen. Seems like now is as good a time as any. ——————————————–By Barry Schwartz on Google: AcquisitionsGoogle’s Next Ad Frontier May Be Inside Videogames at the Wall Street Journal shows reports that Google is in talks with Adscape Media, an in-game advertising company. This shows that Google is interested in […]

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