Differentation Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/category/differentation/ Better Marketing | Better Results Fri, 19 Jan 2007 07:38:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://i0.wp.com/smbconsultinginc.com/wp-content/uploads/2023/03/cropped-SMB_cyan.png?fit=32%2C32&ssl=1 Differentation Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/category/differentation/ 32 32 230892403 Agile Creativity https://smbconsultinginc.com/2007/01/19/agile-creativity/ https://smbconsultinginc.com/2007/01/19/agile-creativity/#respond Fri, 19 Jan 2007 07:38:00 +0000 http://smbconsultinginc.com/blog/marketing/agile-creativity/ Interesting post found on Logic+Emotion: Agile Creativity. As an unsolicited side note: I believe Dave Armano maintains a great blog. Enjoy!

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]]> https://smbconsultinginc.com/2007/01/19/agile-creativity/feed/ 0 111 The Cycle of Choice https://smbconsultinginc.com/2007/01/18/the-cycle-of-choice/ https://smbconsultinginc.com/2007/01/18/the-cycle-of-choice/#respond Thu, 18 Jan 2007 18:32:00 +0000 http://smbconsultinginc.com/blog/marketing/the-cycle-of-choice/ Another find on Seth Godin’s Blog: The Cycle of Choice. Seth points out an interesting phenomenon where a leader is “discovered” then suddenly disappears when the competition figures it out to present a better alternative and what happens because of that. Lesson to be learned: even if you’re on the right track and have something […]

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]]> https://smbconsultinginc.com/2007/01/18/the-cycle-of-choice/feed/ 0 106 Exceeding Customer Expectations https://smbconsultinginc.com/2007/01/15/exceeding-customer-expectations/ https://smbconsultinginc.com/2007/01/15/exceeding-customer-expectations/#comments Mon, 15 Jan 2007 07:32:00 +0000 http://smbconsultinginc.com/blog/marketing/exceeding-customer-expectations/ We all have a common set of expectations from certain industries we do business with that we won’t compromise if those expectations aren’t met. We expect to hear a dial tone when we pick up the telephone when no one else is using it. We expect our cars to start in the morning when we […]

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