media Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/category/media/ Better Marketing | Better Results Fri, 20 Apr 2007 15:41:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://i0.wp.com/smbconsultinginc.com/wp-content/uploads/2023/03/cropped-SMB_cyan.png?fit=32%2C32&ssl=1 media Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/category/media/ 32 32 230892403 March good for biz magazines, bad for personal finance titles https://smbconsultinginc.com/2007/04/20/march-good-for-biz-magazines-bad-for-personal-finance-titles/ https://smbconsultinginc.com/2007/04/20/march-good-for-biz-magazines-bad-for-personal-finance-titles/#respond Fri, 20 Apr 2007 15:41:00 +0000 http://smbconsultinginc.com/blog/marketing/march-good-for-biz-magazines-bad-for-personal-finance-titles/ By Chris Roush on Wired Magazine March saw an increase almost across the board for mainstream business magazines in terms of ad revenue and ad pages, but decreases for the personal finance glossy titles, according to data from the Magazine Publishers of America. Leading the way was Inc. magazine, which saw a 39.3 percent increase […]

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]]> https://smbconsultinginc.com/2007/04/20/march-good-for-biz-magazines-bad-for-personal-finance-titles/feed/ 0 247 What's Happened to Effective Writing? https://smbconsultinginc.com/2007/04/20/whats-happened-to-effective-writing/ https://smbconsultinginc.com/2007/04/20/whats-happened-to-effective-writing/#respond Fri, 20 Apr 2007 06:20:00 +0000 http://smbconsultinginc.com/blog/marketing/whats-happened-to-effective-writing/ There are several poorly written articles circling the bowl on a daily basis, and this may end up being yet another one, but it’s alarming to me that professional journalists consistently botch spelling and grammar. It used to be newspapers, magazines, and books served as an example of the proper use of punctuation, word groupings, […]

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]]> https://smbconsultinginc.com/2007/04/20/whats-happened-to-effective-writing/feed/ 0 245 2007 Digital Outlook https://smbconsultinginc.com/2007/03/15/2007-digital-outlook/ https://smbconsultinginc.com/2007/03/15/2007-digital-outlook/#respond Thu, 15 Mar 2007 17:40:00 +0000 http://smbconsultinginc.com/blog/marketing/2007-digital-outlook/ By GuyKawasaki Avenue A Razorfish recently published the 2007 Digital Outlook Report (6230.6K). This report examines trends in the way consumers, publishers, and advertisers employ digital media to have a conversation with each other. Specifically, it covers the following areas: Digital Buzz Digital Media (R)evolution Search Consumer Dialogues: The Digital Class Measurement Op-Ed: What’s on […]

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]]> https://smbconsultinginc.com/2007/03/15/2007-digital-outlook/feed/ 0 214 Bravo To USATODAY https://smbconsultinginc.com/2007/03/05/bravo-to-usatoday/ https://smbconsultinginc.com/2007/03/05/bravo-to-usatoday/#respond Mon, 05 Mar 2007 04:49:00 +0000 http://smbconsultinginc.com/blog/marketing/bravo-to-usatoday/ By Michael Arrington on USATODAY USATODAY relaunched its website yesterday with a parade of new features that will add a significant social layer to the site that wasn’t there before. The website is no longer a simple hose spouting news at readers. It has become a full on social network, integrating user generated content in […]

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]]> https://smbconsultinginc.com/2007/03/05/bravo-to-usatoday/feed/ 0 205 The Power of Trustiness https://smbconsultinginc.com/2007/01/29/the-power-of-trustiness/ https://smbconsultinginc.com/2007/01/29/the-power-of-trustiness/#respond Mon, 29 Jan 2007 17:56:00 +0000 http://smbconsultinginc.com/blog/marketing/the-power-of-trustiness/ By Media Guerrilla Reading about DoTheRightThing reminds me of a conversation I had a while back with a friend where we jokingly talked about how ridiculously easy yet powerful it would be to slap a community-driven “trustiness meter” on every company’s website. Think about it…an amazing amount of agony, energy, expense, and burden goes into […]

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]]> https://smbconsultinginc.com/2007/01/29/the-power-of-trustiness/feed/ 0 145 Fox wants the identity of YouTube uploader https://smbconsultinginc.com/2007/01/25/fox-wants-the-identity-of-youtube-uploader/ https://smbconsultinginc.com/2007/01/25/fox-wants-the-identity-of-youtube-uploader/#respond Thu, 25 Jan 2007 21:50:00 +0000 http://smbconsultinginc.com/blog/marketing/fox-wants-the-identity-of-youtube-uploader/ By Brian White on Youtube Filed under: Rumors, Products and services, Management, Consumer experience, Internet, Google (GOOG) It was bound to happen — Big Media wants to know who is uploading copyrighted material to YouTube, now owned by Google, Inc. (NASDAQ:GOOG). Short of raking out lawsuits in expedient fashion, 20th Century Fox has served YouTube […]

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]]> https://smbconsultinginc.com/2007/01/25/fox-wants-the-identity-of-youtube-uploader/feed/ 0 137 Media+Marketing Business Trend Links https://smbconsultinginc.com/2007/01/22/mediamarketing-business-trend-links/ https://smbconsultinginc.com/2007/01/22/mediamarketing-business-trend-links/#respond Mon, 22 Jan 2007 17:11:00 +0000 http://smbconsultinginc.com/blog/marketing/mediamarketing-business-trend-links/ Some good advice in Robb’s column over at Media 2.0: ——————————- By Robb Brand Promiscuity: In the Hartford Courant today, Marian Salzman, chief marketing officer for JWT Worldwide is quoted as saying that the ‘brand slut’ is a growing retail phenomenon that is contributing to the way we shop and the way brands are marketed […]

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