PR Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/category/pr/ Better Marketing | Better Results Thu, 15 Mar 2007 19:21:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://i0.wp.com/smbconsultinginc.com/wp-content/uploads/2023/03/cropped-SMB_cyan.png?fit=32%2C32&ssl=1 PR Archives - Business Marketing Consulting Services | Louisville, KY | SMB Consulting, Inc. https://smbconsultinginc.com/category/pr/ 32 32 230892403 How to Get the News Media to Cover Your Story https://smbconsultinginc.com/2007/03/15/how-to-get-the-news-media-to-cover-your-story/ https://smbconsultinginc.com/2007/03/15/how-to-get-the-news-media-to-cover-your-story/#respond Thu, 15 Mar 2007 19:21:00 +0000 http://smbconsultinginc.com/blog/marketing/how-to-get-the-news-media-to-cover-your-story/ By Derrick Daye on Public Relations Stories have a better chance of being covered if they: •Tie into what people are talking about today•Add to discussions on current “hot” issues or topics•Reference prominent people, places or things•Have visual impact•Are dramatic•Are unexpected, controversial or outrageous•Directly impact a publication’s readership•Directly impact a station’s audience•Have “human interest”•Educate or […]

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]]> https://smbconsultinginc.com/2007/03/15/how-to-get-the-news-media-to-cover-your-story/feed/ 0 220 PRSA Sacramento Learns Me Some Media Relations https://smbconsultinginc.com/2007/02/02/prsa-sacramento-learns-me-some-media-relations/ https://smbconsultinginc.com/2007/02/02/prsa-sacramento-learns-me-some-media-relations/#comments Fri, 02 Feb 2007 22:53:00 +0000 http://smbconsultinginc.com/blog/marketing/prsa-sacramento-learns-me-some-media-relations/ Copied from Into PR ——————— By Owen Lystrup on Career Advancement – from Veer – PRSA Sacramento hosted a very good media relations panel of four journalists from the Sac area. They were dropping knowledge that left me frantically typing notes into my Blackberry. As you could expect, many of the answers were very much […]

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]]> https://smbconsultinginc.com/2007/02/02/prsa-sacramento-learns-me-some-media-relations/feed/ 2 152 The Power of Trustiness https://smbconsultinginc.com/2007/01/29/the-power-of-trustiness/ https://smbconsultinginc.com/2007/01/29/the-power-of-trustiness/#respond Mon, 29 Jan 2007 17:56:00 +0000 http://smbconsultinginc.com/blog/marketing/the-power-of-trustiness/ By Media Guerrilla Reading about DoTheRightThing reminds me of a conversation I had a while back with a friend where we jokingly talked about how ridiculously easy yet powerful it would be to slap a community-driven “trustiness meter” on every company’s website. Think about it…an amazing amount of agony, energy, expense, and burden goes into […]

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]]> https://smbconsultinginc.com/2007/01/29/the-power-of-trustiness/feed/ 0 145 Long Tail PR: how to do publicity without a press release (or the press) https://smbconsultinginc.com/2007/01/24/long-tail-pr-how-to-do-publicity-without-a-press-release-or-the-press/ https://smbconsultinginc.com/2007/01/24/long-tail-pr-how-to-do-publicity-without-a-press-release-or-the-press/#respond Wed, 24 Jan 2007 15:40:00 +0000 http://smbconsultinginc.com/blog/marketing/long-tail-pr-how-to-do-publicity-without-a-press-release-or-the-press/ From Chris Anderson’s “The Long Tail” Blog:——————————I’ve been following the debate started by Brian Solis about “social media press releases” and other forms of doing PR in a way that both works in a conversational medium and doesn’t demean and insult the intelligence of everyone involved. As far as traditional media goes, I suspect none […]

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]]> https://smbconsultinginc.com/2007/01/24/long-tail-pr-how-to-do-publicity-without-a-press-release-or-the-press/feed/ 0 134 PR Tips from the Experts https://smbconsultinginc.com/2007/01/15/pr-tips-from-the-experts/ https://smbconsultinginc.com/2007/01/15/pr-tips-from-the-experts/#respond Mon, 15 Jan 2007 19:02:00 +0000 http://smbconsultinginc.com/blog/marketing/pr-tips-from-the-experts/ Courtesy of Valleywag on 1/15/2007:—————————————————-Michael Arrington is sometimes so refreshingly blunt that one can forgive him his over-compensating aggression, and sanctimonious contempt for those, such as mainstream journalists, who just don’t get it. Asked by Sam Whitmore’s Media Survey to give advice to tech publicists, Arrington answers: “I’ll make time for people who will help […]

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