As most of you already know, search engine optimization is one of the hottest marketing techniques out there today. Whereas old school advertising and interruptive marketing methodologies blast out a message in hopes that someone receives it and eventually takes action, SEO helps you strategically go where you anticipate your desired target audience to be in order to market to them in a fashion that suits THEM best.
Obviously since my firm helps clients achieve higher rankings in Google, Yahoo, and MSN via search engine optimization, having today’s guest on the show is quite an honor since he is one of the “rock stars” of this particular industry.
Rand Fishkin is founder and CEO of SEOmoz.org, a search engine optimization organization and online community which is a Seattle-based SEO company that serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.
SEOmoz’s vast community comprises more than 30,000 registered users interested in the search marketing field.
I hope you’ll join Rand and me this Thursday at 2 PM ET for another edition of “The Bauer Pauer Hauer” on VoiceAmerica.com.
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