by | Tuesday | SEO
A lot of people call me about optimizing their site to improve their standing within the major search engines (Google, Yahoo!, and MSN/Live) for a few to multiple keyword phrases. Many callers or website visitors are shocked to learn that I ain’t cheap, and I...
by | Tuesday | Branding
By Derrick Daye on Volkswagon bug The fourth most important thing to know about building winning brands is that the brand and its products and services must exceed customer expectations. No amount of customer communication and relationship building can compensate for...
by | Tuesday | Branding
By Derrick Daye on CEO Support This week I want to share my third installment, and maybe a fourth on developing a brand building organization. My last installment is here.There are four organizational support factors that are critical to brand strategy success. They...
by | Thursday | Branding
From Branding Strategy Insider ———————————“You can’t manage what you don’t measure.”This is especially true of a brand and its equity. A robust brand equity measurement system will accomplish the...
by | Monday | Branding
By Derrick Daye on Successful BrandsWhat do successful brands do?Successful brands:•Stand for something•Are trustworthy•Treat people well•Are different in relevant and meaningful ways•Evolve with their customer’s needs and desires Examples of successful...
