The 10 New Rules of Branding

By Derrick Daye on Walmart 1) Brands that influence culture sell more; culture is the new catalyst for growth.Look at Google. They are changing the way we behave online. Nike is a brand that has become a part of all culture. If you get into that split screen, you...

What Do I Get?

By Seth Godin Most marketing (and most business) is usually like this: Do this and get that. Figure out what you want, figure out what you need to do to get it, and go do it. I was thinking about the way my Dad does business the other day. He’s been a successful...