Stay Out of the Bad Part of Town

by John Jantsch (Duct Tape Marketing)Did your parents ever warn you about “the bad part of town?” Well, the web has those places too. A lot of people understand that links back to a web site can help a web site get better rankings in the search engines....

Overcoming Common Brand Problems – 28

By Derrick Daye on Common Brand Problems As we make our way to 40 an old problem claims number 28 on our list… Overcoming Common Brand Problem Number 28: Defining your target consumer too broadly (for instance, women ages 18-65) Analysis: A brand promises...

The Real Value of Strategic Planning

by Rick JohnsonI know some of you are so involved in fighting fires that you believe there isn’t time to develop a strategic plan. Some of you may consider long term planning a waste of time. Some believe long term planning is what you are going to do after lunch and...

Survey: Small companies cut hiring plans

The share of small businesses planning to hire in the near future fell in February, the survey by the National Federation of Independent Business says, underlining weakness in overall job growth during the month. NFIB says 13% of the 725 small companies surveyed last...