by | Thursday | Sales / Marketing
By Seth Godin The secrets might surprise you. The most successful b2b organizations, in my opinion, understand the value of:PatiencePromisesBeing CenteredWe worked very closely with Brian and his team at Viget for a many months building the initial architecture of...
by | Thursday | Business Planning
Structuring your business correctly for your needs and tax purposes, is an important step in starting your own business, be it at home or at another location.Here are brief descriptions of the different types of a business structure that will help you in your...
by | Wednesday | Sales / Marketing
By David Berkowitz Is PayPerPost evil? Sure. I can get on board with that. Though it’s a flawed hypothesis, a lot of my column this week tries to explore why. It actually does have parallels in other media, and there are even some blog advertising campaigns...
by | Wednesday | Communication
By Pam One of the best ways to begin a friendly and non-intrusive relationship with prospective customers is to build a mailing list of people who are interested in you or your business concept. One of the easiest ways to do this is to offer a useful free report or...
by | Wednesday | Business Planning
By Allen LundyThere are all types of people in this world. Everyone of us is unique in one way or another. We all look different, we have different hobbies, likes, dislikes, and most of all we have varied skills and learning abilities.Our uniqueness is what makes each...
