Building Winning Brands – 4 of 16

by | Tuesday | Branding

By Derrick Daye on Volkswagon bug The fourth most important thing to know about building winning brands is that the brand and its products and services must exceed customer expectations. No amount of customer communication and relationship building can compensate for...

Profile of the Entrepreneurial Generation

by | Tuesday | Business

By Anita Campbell on Startup Trends Professor Cornwall, Director of the Belmont University Center for Entrepreneurship , profiles today’s young entrepreneurs — those 30 years old and younger. Quoting remarks from a speech he made at the Forbes Enterprise Awards: One...

Straight Talk on Branding III

by | Tuesday | Branding

By Derrick Daye on CEO Support This week I want to share my third installment, and maybe a fourth on developing a brand building organization. My last installment is here.There are four organizational support factors that are critical to brand strategy success. They...