The Super Bowl Ad Review: Top 8 Ads of 2007

By paulmcenany Is there any question who the biggest loser of the night is? No, there’s not. It’s Anheuser-Busch. What a pathetic bunch of ads. Really, all, yes ALL of them sucked ass. Maybe not the worst of the night, but when you’re spending 20...

What do successful brands do?

By Derrick Daye on Successful BrandsWhat do successful brands do?Successful brands:•Stand for something•Are trustworthy•Treat people well•Are different in relevant and meaningful ways•Evolve with their customer’s needs and desires Examples of successful...
Fox wants the identity of YouTube uploader

Fox wants the identity of YouTube uploader

By Brian White on Youtube Filed under: Rumors, Products and services, Management, Consumer experience, Internet, Google (GOOG)It was bound to happen — Big Media wants to know who is uploading copyrighted material to YouTube, now owned by Google, Inc....
It's Not About the Logo . . .

It's Not About the Logo . . .

By Valeria Maltoni (at Conversation Agent)And it’s not about the marketing spend. You have seen it in the news and if you managed to miss that, there have been some notable discussions about it in the conversations we’ve had in my neighborhood of the...