Product Differentiation

I frequently get asked “how can I differentiate my product or service when there are a lot of competitors doing the same things on a similar level?” My initial answer is ‘you just answered your own question within the question.’ That part about...

When Your Salary is Too High

Once again, I’m overly frustrated with UofL’s basketball program. We lost to UMass at home last night which makes our record 1-2 versus Atlantic 10 schools this year. Before I get into this, UMass has a nice squad, but they shouldn’t be marching into...

Is it Worth Waiting for High Priced Expertise?

On Wednesday, I was waiting to meet with a potential client who happens to be a doctor. Doctors are notorious for making us wait no matter what time we show up for our appointment. If we’re early, the wait is longer. If we’re late, we get shoved to the back of the...

Seth Godin's Louisville Seminar Review

Seth Godin paid Louisville a visit today to speak in the newly opened Waterfront Park Place, a truly beautiful building that serves as a posh residency for some of Louisville’s wealthier people. I had the fortune to attend the seminar, and I figured this is as...