Well, I am snowed in down at my lakehouse in Branson, we are getting absolutely pummeled with snow right now, not even sure how much longer I will have an Internet Connection. Anyway, just a few minutes ago, I came across a perfect example of using your list of customers to generate business and even a better example of what I like to call “current event” marketing.
I get asked all the time how often should you e-mail your list of customers. The answer to this is as often as you have something seriously relevant to say and no less than once a month
I want to illustrate a perfect example of contacting your list with relevant information, although it isn’t real estate specific, it is a perfect example. So, I am sitting here snowed in thinking there is no way I am getting out of the house today, but I am getting hungry and there is nothing to eat.
All of the sudden I get an e-mail from a local Pizza place here in Branson called Luigi’s. Now, without commenting further I am just going to post it below and let you guys comment on it:
Subject Line: WE DELIVER…EVEN IN THE SNOW!
Just wanted to let you know that even in the snow, weâ€™re still delivering.
If you donâ€™t want to leave the house, let us bring you lunch!
Also, four quick updates:
1. WE WON!!!
Luigiâ€™s Pizza Kitchen was voted BEST PIZZA IN BRANSON & NIXA
by 417 Magazineâ€™s 2008 Readerâ€™s Poll! Thanks to everyone who voted!
Not only do we have the best pizza, but we also have the BEST CUSTOMERS!
2. KIDS EAT FREE on FRIDAY!
Weâ€™re glad to see so many of our loyal customers taking advantage of this!
Visit our website for more details: www.LuigisPizzaKitchen.com
3. SUPER BOWL SPECIAL!
Spice-up your Super Bowl Party with some Luigiâ€™s Pizza!
All day, Sunday, Feb. 3rd, get Large (14â€) 2-Topping pizzas for $9.99 each, no limit!
4. MONDAY MADNESS!
$5 Thin-Crust Pepperoni Pizzasâ€¦every Monday in Jan. & Feb.!
Plus, this week, after 4pm, get FREE FOUNTAIN DRINKS when you dine-in!
For locations, menu and more, visit us online at www.LuigisPizzaKitchen.com
LPK, Hwy 248 in Branson: 339-4544
LPK, Hwy 165 in Branson: 334-3344
LPK, Main Street Plaza in Nixa: 725-3336
Director of Marketing
Luigiâ€™s Pizza Kitchen
****So what did you learn from this everyone? I want to hear your comments as I sit here watching the snow come down and enjoy my piping hot Luigi’s pizza, even though I am supposed to be on a diet!