by | Thursday | Preview, Radio Show, ROI, Value Proposition
Date: October 25, 2007 Episode Title: Defining Value & ROI Guest: Michael Nick, Author of “ROI Selling” and “Why Johnny Can’t Sell”Expressing value in your sales and marketing messages can be a huge challenge for many organizations. More often than not, our own...
by | Thursday | Book Review, Sales / Marketing
Author: Ian Lurie Approaching prospects and customers as if you’re just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That’s the basic premise of the book, and I...
by | Wednesday | Radio Show, Sales / Marketing
I’ve gotten the radio show on VoiceAmerica.com setup for the month of October. Below you’ll find the guests along with the topics we’ll discuss. I hope you’ll join me each Thursday @ 2 PM ET to learn from the gurus. October 4, 2007—Barry Feig, author of “Hot Button...
by | Friday | Core Competency, SMB Consulting News
During my solo afternoon bike ride before the rain hit, I was doing some thinking about the core competencies of my firm and what I could boil it down to in the simplest of terms. After some internal back and forth, I came up with “lead generation” is what...
by | Wednesday | SEO, Tips and Tricks
Many potential Search Engine Optimization (SEO) clients come to me stating they don’t have the financial resources to contract my firm for services yet they’d like to get started with the promotion of their site within the search engine sphere. Below I’ve attempted to...
