by | Friday | Social Media
The Winner’s Curse is a term used to describe auctions whereby the winner will overpay because he/she overestimates the item’s actual market value. This tendency to overbid is due to factors like incomplete information or other market participants. Recent...
by | Friday | Social Media
Search engines are an excellent source of high quality web traffic. They don’t send visitors who ’stumble upon’ your website or accidently clicked on an ad banner. Instead, they send you interested visitors who type in a query while fully...
by | Friday | Real Estate
Hey Everyone, Well, I am snowed in down at my lakehouse in Branson, we are getting absolutely pummeled with snow right now, not even sure how much longer I will have an Internet Connection. Anyway, just a few minutes ago, I came across a perfect example of using your...
by | Friday | Marketing, personalization precept
If you have been around Direct Marketing or Internet Marketing for any time at all you have probably already heard how personalizing your sales message can increase your response rates and conversion rates. One simple way to personalize your sales message is to use...
by | Wednesday | Internet, Marketing, personalization precept, Tips
Personalizing your emarketing items, such as newsletters, broadcasts, etc. is not new; most people who use email regularly are used to seeing their first names in email subject lines or within an email newsletter. And, if you regularly send out emails to your...