Archive for 'Guide'

UK Fans: Which one is it?

I’m jumping out of the business and marketing bag for just a moment to talk about sports and something that has been frosting my ass for awhile. Since I live in Kentucky, I hear this garbage all the time about Tubby Smith and wanted to share some facts to question both sides of UK fans’ arguments about their former coach. Here’s an e-mail I sent to one of the local radio sports talk show hosts (Lachlan McLean) in hopes that he shares this on the air.

First off, let me state for the record that I’m a HUGE Louisville fan and loathe the Cayuts. With that said, I’m worn out by the UK contingent whining about Tubby Smith not being able to recruit and/or coach. Which one is it? Far be it from me to defend a former UK guy, but here are a couple of arguments to consider.

If somebody says he can’t recruit, how did he produce 9 NBA players in 10 years? We’re talking NBA—not NBDL, overseas, or any minor league pro basketball. In six plus years of Rick being here at UofL, we have ONE player in the NBA (Francisco Garcia). Here’s Tubby’s list of NBA players for good measure so no one can question the number:

  1. Tayshawn Prince
  2. Keith Bogans
  3. Gerald Fitch
  4. Erik Daniels
  5. Chuck Hayes
  6. Kelenna Azubuike
  7. Rajon Rondo
  8. Randolph Morris
  9. Jamaal Magloire

Of that bunch, the most heralded players were Rondo and Morris—the rest were not super sought after. So that begs the question—is it recruiting or coaching? One could easily argue, with 9 NBA players in 10 years, it was not recruiting.

If it’s coaching, how did Tubby guide them to 1 NCAA title, 3 Elite 8 and 2 Sweet 16 appearances? He never lost a first round game at UK. In the span Tubby was coach at UK, he won 76.0% of his games. The all-time percentage for UK Basketball is (drum-roll please) . . . 76.3%! Compare his winning percentage at UK to that of (mouse face) Mike Kryzewski’s at Duke (77.8%), and he’s not that far off (1.8%). If Kryzewski is considered one of the best college coaches, where does that leave Tubby? What that means, with all things being equal, Kryzewski would win a whopping one extra game in every 55 played based on those numbers. You don’t have to be a genius to realize that’s not very significant.

Let’s compare Tubby’s winning percentage to other coaches in UK’s history:

  • Rupp won 82.2% of his games at UK (which equates to winning 1 more game in every 16 than Tubby)
  • Joe B Hall–74.8%
  • Eddie Sutton—69.2%
  • Rick Pitino—81.9% (which equates to winning 1 more game in every 17)

So looking objectively at UK basketball historically illustrates the point that Tubby’s performance was very much in line with the tradition at UK. This notion that Tubby “underperformed” emphasizes how unrealistic UK fans truly are. When placing these facts into their proper context (remember: it’s a UofL fan analyzing them objectively), it makes you wonder what is in UK fans’ cool-aid to make them believe they deserve so much more. Look at the numbers before making the argument that Tubby can’t recruit or coach, and it’s pretty clear neither of those are valid points.

The reason for sending this e-mail and asking these questions is I am sick and tired of hearing UK fans whine, belly-ache, and complain about how terrible things were under Tubby. Ok, the style wasn’t the most enjoyable, but who cares? You won games at an extremely similar clip to what you have all-time so quit whining already!

It’s not my nature to contribute to anything UK related, but the facts tell a far different story than UK fans would like everyone to believe, and it’s time for them to own up to those facts.

The SEO Rip Off

I have decided to write this article as a result of numerous emails. It seems more and more people are falling victim to bad SEO. The main complaint is that they are paying entirely too much for little or no results. Additionally, many fall prey to bad SEO practices. If you plan to hire an SEO pro in the future, I suggest you use this article as a set of guidelines.

Before going with any SEO firm or individual, do the following:

A) Find out how established and experienced an SEO firm is before you negotiate.
Do they have a sizeable client list under their belt? Are they published?

B) Scrutinize their portfolio.
What kind of results have they achieved?
Contact a few of their clients. Were they satisfied with the work performed?

C) Consider and confirm their methods?
How will they optimize your site to reach your keywords?
Do they use organic methods? Some individuals or companies use doorway pages, hide text in the background, utilize re-directs and other blacklisted methods. Stay away from these.

D) Get a least three proposals from different SEO firms.
Look at each one carefully. Are there similarities? Proposals will help you see which companies are honest and which are trying to sell you something you don’t need.
What is the cost? The cheapest isn’t always the best, however, the highest price may not be attached to a comprehensive and viable course of action. Try to find find an individual or organization that will give you what you want within your SEO budget.

E) Contract, Contract, Contract.
Get everything in writing. Look over the document carefully. Be sure it covers everything you have discussed, including methods of achieving your desired results. Have the copies signed by both parties. If the job is a large one you may want to consult a lawyer.

F) Clearly state the terms of payment.
While most SEO firms will not do any work for free or agree to a results based pay scale, many competant SEO professionals will not shy away from a base plus performance incentive package. I am not a firm believer in prepaid contracts.. Most SEO professionals will abide by the 50% up front, 50% upon completion standard. Make sure all financial terms are as clearly defined in your contract as the actual scope of work. This will protect all parties involved in the event that expectations are not met.

All in all, try to do your best to educate yourself on SEO. Have a basic understanding of SEO terminology and SEO methodology. Anyone offering SEO services should not have a problem explaining how they intend to get you results. If they fail gain your confidence or raise a red flag for any reason whatsoever, keep searching. You will eventually find someone who will help you reach your goals for a fair price. Happy hunting.

To read more articles on SEO read Joe’s blog His SEO services can be found at For affordable web design visit

Link Building Step 4

Step 4: Post Properly Formatted and Relevant Comments

A blog lives on its overall popularity. A popular blog tends to have multiple people contributing to the online “conversation,” therefore the blog owner wants people to participate because that means the blog is effective. A blog with few comments either means the content isn’t interesting or not that many people are reading it. Knowing this, it’s easy to leverage this dynamic to gain an advantage by simply participating. We need something in return for that participation, however—a link back to the site we’re looking to promote or optimize.

A “raw” link, for example, doesn’t do us as much good as a link with our keyword phrase as the anchor text. Anchor text usually gives the user relevant descriptive or contextual information about the content of the link’s destination. The anchor text may or may not be related to the actual text of the URL of the link. For example, a hyperlink to the main English Wikipedia page might take this form:


The anchor text in this example is Wikipedia; the complex URL displays on the web page as Wikipedia, contributing to a clean, easy to read text or document.

Popular misuse

Webmasters tend to misuse anchor text quite often this way:

Today our president has signed another treaty. To know more, click here.

The correct way of coding that would be:

Today our president has signed another treaty.

Search engine algorithms

Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant search results; this is where anchor text helps, as the tendency is, more often than not, to hyperlink words relevant to the landing page.

Webmasters may use anchor text to procure high results in search engine results pages. Google‘s Webmaster Tools facilitate this optimization by letting website owners view the most common words in anchor text linking to their site.[1]

In the past, Google bombing has been possible through anchor text manipulation; however, in January, 2007, Google announced it had updated its algorithm to minimize the impact of Google bombs.[2]

When considering commenting on a blog, browse over others’ comments before doing so. See whether their names have been linked back to their websites or not. If they have not, work your link into the comment somehow following the formatting guidelines in our example above. Be sure you comment something relevant to the original blog posting and if you do have to work the link in with the comment section, make it part of a sentence if at all possible. This will reduce the risk of getting the comment rejected by the blog moderator. Some blogs don’t allow links within the comments so beware of them, and simply move onto the next blog if you can’t get a link back for commenting. There are too many blogs out there to get hung up on trying to get one link out of one specific blog.

The Essence of Duct Tape Marketing

By GuyKawasaki

Duct Tape Marketing_ The World_s Most Practical Small Business Marketing Guide_ John Jantsch.jpg

Duct tape (the tape) is simple, effective, and affordable—it’s not always the prettiest solution, but it does always work. The central theme of Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide by John Jantsch is that effective small business marketing is a system—not an event—composed of simple, effective, and affordable techniques.

When you combine that with the cult-like obsession many people have for all things duct tape you also get a pretty good example of how something simple like the right name can do a great deal for a company, product, service, or book. I asked John to distill his marketing ideas to a top-ten list, and here is what he provided:

  1. Narrow the market focus. Create a picture of the ideal client: what they look like, how they think, what they value, and where you can find them. Start saying no to non-ideal clients.

  2. Differentiate. Strip everything you know about your product or service down to the simplest core idea. Make sure that the core idea allows you stand out.

  3. Think about strategy first. Take everything you’ve done in steps one and two and create a strategy to own a word or two in the mind of your ideal client and prospect.

  4. Create information that educates. You are in the information business, so think of your marketing materials, web sites, white papers, marketing kits as information products, not “sales” propoganda.

  5. Package the experience. Put visual elements around every aspect of the marketing strategy that you adopt. Use design to evoke the appropriate emotional response from your ideal prospect.

  6. Generate leads from many points. People learn in different ways. Your lead generation efforts must allow your prospects to experience your firm from many different angles and views.

  7. Nurture leads along the logical buying path. There’s a natural way for your prospects to come to the conclusion that you have what they need. Build the lead conversion system for before, during, and after the sale.

  8. Measure everything that matters. Certain things always matter. The secret sauce is in finding and measuring the intangibles – those things down on the shop floor that eventually add up to profit.

  9. Automate for leverage. Embrace the Internet or else. Create access, stimulate community, capture innovation, and build knowledge to automate the basic delivery elements of your information business.

  10. Commit. Resist the temptation of the marketing idea of the week. Create daily, weekly, monthly, and annual marketing calendars, make marketing your new habit, and find the money to stick with the plan.

Why Most Small Businesses Fail

Michael Gerber, author of the mega-best sellers “The E-Myth” and “The E-Myth Revisited,” is one of the people I admire and respect and who has had a significant impact on me and my businesses. Although I have listened many times to Gerber’s audio tape about the E-Myth, and have read and reread his book, I always come away learning more. In addition, I have read a booklet by Michael Gerber entitled: “Why Most Small Businesses Fail and What You Can Do About It.”

In this booklet – Gerber lists the 10 reasons why most businesses fail – and how you can avoid them. So – here they are:

1. Lack of management systems

2. Lack of vision, purpose, or principles

3. Lack of financial planning and review

4. Over dependence on specific individuals in the business

5. Poor market segmentation and/or strategy

6. Failure to establish and/or communicate company goals

7. Competition or lack of market knowledge

8. Inadequate capitalization

9. Absence of a standard-quality program

10. Owners concentrating on the technical, rather than the strategic, work at hand.

After reading this list a couple times, it became apparent that “strategic planning and strategic thinking” are absolutely vital to avoiding these reasons for failure. And that is the primary focus of my consulting practices, J. G. Ebersole Associates and The Renaissance Group(TM). If you would like to learn more about how to be better prepared to develop and grow a successful business and know how you can avoid these ten reasons for failure, please contact Glenn Ebersole through his website at or by email at

Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, “Glenn’s Guiding Lines – Thoughts From Your Strategic Thinking Business Coach” and has published more than 250 articles on business.

To find out more about the benefits & rewards of effectively working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at or

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