Archive for 'live'

I will be giving an Internet Marketing Optimization training class at The McConnell Technology Center on April 16-17 that is open to the public for a small registration fee.  Training similar to this can cost anywhere from $1,500 – 2,999 so you can save quite a bit by attending the local course.

The class will run from 9 AM to 4 PM each day and will include lunch and multiple text books along with everything you need to get up to speed on Internet Marketing including SEO, Social Media Marketing, building a list, using auto-responders, and how to increase sales through online channels. You’ll also gain full access to my 26 week Internet Marketing Optimization Course to serve as a refresher and expand upon the material covered in the class.  Find out more about the online coaching program by visiting http://imoPrinciples.com

Find out more by visiting http://Live.imoPrinciples.com

Blogging Questions & Answers 27

questions and answers

Happy Thanksgiving for you guys that celebrate it (I know it was yesterday…). Another set of questions and answers is live.

If you want to ask a question you just need to leave a comment below with it.

1. James asks:

I run a podcast via a blog. I just started moving into video and I am now concerned that I have to many images, too many icons, and too many videos on the blog. Is there a chance I’ve overcrowded my blog?

I took a brief look on your blog and it does not look overcrowded to me. I think expanding beyond articles is interesting, especially if you have the time and skills to make cool podcasts and video posts. Very few bloggers do that, so it can become a unique selling proposition too.

The only thing that I would make sure is that your navigation clearly separates the three things. For example, you could have 3 main navigation tabs, one for “Blog”, one for “Podcats” and one for “Videos.” That one a visitor could reach the part of your site that he likes quickly and effortlessly.

2. Satish asks:

Is there a way to build automated link exchange system?
Ex:- If A and B exchange link.
A’s link on B’s website will be there until B’s link remains on A’s website.

I would like to do link exchange with some people, but I can’t keep monitoring whether they remove my link at any time, it should be handled automatically. Th

First of all I recommend exchanging links only with relevant websites, and for the purpose of adding value to the user experience and not to manipulate Google’s rankings.

If you follow that route, therefore, you would find yourself partnering with a handful of websites at most. On that case it becomes easy to monitor them once a month (even if you have 10 sites to check it will take 5 minutes).

The only scenario where you would need an automatic system is where you trade links with dozens or hundreds of sites, but this is something that might get you in trouble in the end so I would avoid.

Finally, I am not aware of any automatic system, but it should be possible to build one with PHP.

3. Transcriptionist asks:

What should be the optimal bounce rate? What is the minimum bounce rate that you think can be achieved? What were the bounce rates at the beginning of your blogs and what are the numbers now? How much did you target for your blogs at their inception, and have you been able to achieve it and if yes, how?

Apart from your own experiments and results in this regard and compelling content, what are other tips and techniques that you would suggest to bring the bounce rate down? Elaborate every little aspect in detail by dedicating a separate post for this topic please, as we all know the significance of controlling bounce rates arises from user behavioral tracking by major search engines and its subsequent effects on SERPs.

An optimal bounce rate is below 15%, but keep it in mind it is very hard to achieve that. The minimum that you could have without needing to spend a huge amount of time and energy on the tweaking process is probably around 25% is 30%.

I am not sure what my bounce rates were on the beginning of my blogs were because I didn’t use to check on them. Even today I don’t check bounce rates that often or for the blog as whole. Usually I just work with bounce rates on commercial projects, sales and landing pages.

As for optimizing sites for low bounce rates, I am working on a long and structured article on the topic. It will be part of my next project, so stay tuned for that.

4. Rick asks:

What’s your take on having a companion newsletter for your blog? (You don’t seem to offer one so perhaps that speaks volumes.) People swear by it, but I’m trying to understand why you wouldn’t just put all your content on the blog and skip the newsletter.

If you have the time available I think that having a newsletter to complement your blog is a great idea. Internet marketers swear by email lists because they are the most responsive channel you have, and it has been proven time and time again.

Additionally, I find that a newsletter allow you to build a closer relationship with some of your readers, because an email is more personal than a blog post.

Why not just put all the content on the blog? Well, because some of the content that will be suitable for your newsletter will not be suitable for the blog and vice versa. Suppose you want to give people a sneak peek into your latest project. A blog post would broadcast it beyond your control, while with the newsletter you could be sure about how many people would get to known your news, how they could share or act upon it and so on.

5. Ad Pr New York asks:

What are the best traffic stats to use?

Looking for one that is full featured and accurate.

Detailed referrers and demographics are important

Google Analytics is definitely the most robust and feature rich web analytics program out there. It is also free, so you can’t go wrong by giving it a try.

Sometimes it will report underestimated traffic numbers, but the difference will be small, and much more realistic than the rest of the trackers out there that always over estimate numbers.

6. Simon asks:

1) How do I block an IP address that is spamming my blog frequently and consistently with useless comments and links to non-Google approved sites? It seems like there is some bot auto-posting spam comments.

2) Is there a way that in the page navigation of a blog we can make a link to an outside page? Would this be done through altering the header.php to include another link or through the manage pages section in admin?

1) You can block his name internally on WordPress. Just go to “Settings,” then “Discussion,” and you will find a blacklist box there. Alternatively you can also block his IP with a .htaccess file if your server runs on Apache. You just need to insert the following code on the .htaccess file (changing the IP address obviously):

order allow,deny
deny from 200.20.2.1
allow from all

2) Yes you can do this. Basically you would need to delete the code that calls the page links automatically from WordPress and add the links manually. Once you have that you can add a link to whatever site you wish.

7. Netpreneur asks:

I have a plan to make a blog with forum inside, what are characteristics of content for blog and forum?

The blog content will be generated by you (or by other authors that you will hire), while the forum content will be generated by the members. You might be present and active on the forum, but unless many other people are too, it will become a ghost forum.

What I recommend is to work first on the blog, make it popular and build a community around it. Once you have that accomplished, then you launch the forum to support the lateral discussions that might arise from the blog posts.


Copyright by Daily Blog Tips.

Blogging Questions & Answers 27

Make trade events deliver in 2009 (Cece Lee)

Tradebooth
Drew’s Note:
  As I try to do every Friday, I’m pleased to bring you a guest post.  Meet another  thought leader who shares her insights via
the blogosphere. So without further ado
Cece Lee.  Again. Enjoy!

As companies prepare to reduce travel and marketing budgets, marketers will be seeking ways to get the most out of the physical events that they’re committed to in 2009. Physical events, such as product demonstrations, summits, conferences and trade shows, are an integral part of one’s lead generation efforts.

When you prepare to attend a conference or trade show in 2009, the goal is no longer to set-up your booth at a conference. It’s how do you create a PR strategy to fully take advantage of your time at that event?

Public relations is a cost-effective way to promote your participation at any conference or trade show. When married with your in-person presence, you can make the most of your participation in 2009.

Here are three ways to maximize your participation:

Research speaking opportunities at the conference
Speaking at a conference is a great way to position yourself as a thought leader in your industry. While securing your exhibit space or sponsorship, ask about speaking opportunities – either as part of your participation or how to submit a topic for consideration.

In the case the conference has a speaker proposal process (a call for speakers or proposals), the key to securing a speaking opportunity depends on relevancy, timeliness and educational value of your proposal. Research key issues within your industry or consider inviting a customer to present with you at the conference. Also highlight the top three or five action items that attendees will learn from hearing your presentation.

After submitting the proposal for consideration, continue following up with the organizer to inquire about the status and get feedback about your proposal. Through these conversations, you may be able to amend your proposal accordingly or uncover additional opportunities that you were previously unaware of.

Unfortunately, organizers receive about 10 proposals for each speaking opportunity. While you proposal may not be accepted initially, don’t assume that concludes your efforts with the organizer.

Due to family emergencies, illness or urgent business meetings, speakers do cancel occasionally. Check in with the organizer about 1 month before the conference to inquire about cancellations. Or due to your conversations with the organizer, you may get a call the day before the conference to step in for a speaker!

Write and distribute a press release
An event based press release highlights the what, when and where of your participation. By posting the release on a free or paid newswire, you increase your online presence as a newswire can distribute your release to an average of 12 – 20 online websites.

Due to the distribution of the release, you also have to consider the search engine optimization impact of the release. Evaluate which keywords drive traffic to your website or are frequently search terms for your industry.

To increase the relevancy of your release in search engine searches, incorporate these 5-10 keywords in your press release. Furthermore, hyperlink key phrases to related pages on your website. Like keyword relevancy, search engines also look at the number of external links pointing to your website.

Besides posting the release on your website, the press release is also a great opportunity to connect with your customers or prospects. While they may not be able to attend in person, this provides an excellent way to stay top of mind when they are ready to purchase your solutions and services.

Connect with media and bloggers
While you’re inquiring about speaking opportunities, ask about previous or anticipated media attendees at the event. Since these reporters (I include bloggers as reporters) are taking time to attend the event, you know that they are interested in the event’s content.

In case the organizer doesn’t have a media list, then reach out to local media about the upcoming event or do a quick search on Alltop.com, a website that lists the top blogs on specific topics, to find a short list of bloggers writing on your industry.

Before contacting each reporter directly, first research what she has written on in the past. Does she look at products only or does she write trend pieces? She may have also included pointers on how to contact her such as likes and dislikes. By arming yourself with this information, you can send a targeted email introducing your company, why she would be interested in your company and invite her to meet at the conference.

While I don’t suggest attaching any press releases or photos, I do recommend including a link to a relevant press release or offer to provide photos to enhance the article visually.

Conclusion
I don’t believe that physical events will disappear as marketers reevaluate their budgets. Rather, it’s how can you do more with less. Public relations is an inexpensive way for you to get the most out of your event participation.

Cece Lee is the author of PR Meets Marketing blog and senior marketing communications manager with ON24. While not writing posts for her blog or working, Cece enjoy taking care of the newest addition to the family – Snowy, a white goffin. Note: The thoughts expressed in this posting are not representative of ON24 and are personal views of the author.

Every Friday is "grab the mic" day.  Want to grab the mic and be a guest blogger on Drew’s Marketing Minute?  Shoot me an e-mail.


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Small gestures can yield lasting results

A few months ago, Guy Kawasaki tweeted (made a short announcement on Twitter, the micro-blogging site) that he was done with his next book’s manuscript and was looking for a few people to proofread it and give him feedback.

I was what I assume was a pretty large group of people who raised their hands.  Who doesn’t want to read Guy’s book before it gets published?  Anyway…read it, proofed it, critiqued it and sent it back.

Picture_4
Fast forward to a couple weeks ago.  I got a package and voila, it was Guy’s new book, Reality Check (released October 30th).  I thought sending it ahead of the release was a nice gesture.  But when I opened it, Guy had also taken the time to write a personal note to me inside.

Class act.

You have to figure quite a few people (like Valeria Maltoni who mentioned she got one too, although for the life of me, I can’t find her reference now.) offered to proof his book.  So it was probably no small task to get handwritten notes into each copy before sending them off.  A very nice gesture but even more than that….smart marketing.

Guy knows how few handwritten notes and cards are used today.  He knows it feels personal and that it makes a connection.

The book is a great read – very irreverent and practical. And the author – a great marketer.

P.S.  If you find any typos….I swear, I told him about it! :)

How about you?  What small gesture could you make to create a connection with your prospect, customer or employee?

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Every business owner/leader needs a sounding board.  A safe place to explore ideas or get honest feedback about their own strengths and weaknesses.

I know I’ve sure needed that from time to time.

Blend that with the wisdom of The E-Myth by Michael Gerber (read about their coaching philosophy) and what do you get?  E-Myth Benchmark. 

And they want to give YOU two free hours of coaching.  No matter where in the world you live or work.

I can (and do) personally vouch for the quality and confidentiality you’ll receive because I’ve worked with them for years.  They push, pull and cajole me into seeing myself and my business from a much more objective perspective. 

Here’s how you get your two free coaching hours:

  1. Call them at 515-288-6984 or e-mail them.
  2. Congratulate them on their name change to E-Myth Benchmark.
  3. Ask to schedule your two free hours of coaching.

I’m not kidding….you’ll be elated at the results.  They promise no hard sell and you are under no obligation to go beyond your two free hours.

By the way…they did not ask me to write about this or mention it to you.  (They don’t even know I am.)  I’m doing it because I know you’ll enjoy and value the experience.

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