by | Monday | Marketing, personalization precept
Seven in ten consumers want you to personalize the direct mail you send them. Are you giving them what they want? According to Cap Ventures’ 2003 study of personalization, more than 69% of consumers prefer highly personalized direct mail offers over non-personalized...
by | Thursday | personalization precept
It turns out that the burning of the midnight oil led me to complete “The Personalization Precept” project a full day ahead of schedule. If you’re interested in obtaining a complementary copy of the report, please visit...
by | Friday | Business Opinion, Customer Service, Observation
I just placed a pizza order to be delivered by Domino’s at 5:30 PM. Their fancy order tracker (which I think is pretty cool, but I’m not sure this is what they had in mind) informed me that the pizza was baked and put into a box at 5:40 PM. At 6:04, it...
by | Tuesday | Book Review, Sales / Marketing
Author: Ian Lurie Approaching prospects and customers as if you’re just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That’s the basic premise of the book, and I...
by | Wednesday | Off Topic, Personal
For those of you that have been checking in on our blog on a regular basis wondering where all the content disappeared to, I apologize for not posting more of late. I have been facing some serious life crises of sorts, and I’m frankly drained and burned out from...
